Research On Online Public Opinion Guidance For Local Government Public Crisis Events In The Era Of Convergent Media

Since the 21 st century,with the rapid development of information technology and the wide spread of Internet,under the background of globalization and informatization,the relationship among countries,cities and regions has become increasingly close,and the exchange of resources and information has become increasingly frequent.In recent years,with the reform and opening-up of China,urbanization has become faster and faster,various social problems have become more prominent,unstable factors have increased sharply,crisis-inducing factors have increased,and the environment for the integration of media has become increasingly complex,generally speaking,the frequency of public crisis is on the rise.The management of public crisis events in China will face more severe tests and challenges.The government is the public service provider,not only bears the responsibility of making public policy,but also assumes the responsibility of managing public affairs,the network public opinion guidance of the local government to the public crisis events directly affects the development degree of the public crisis,therefore,strengthening the attention to the public crisis handling work,enhancing the ability of the local government departments to deal with this kind of problem,it means a great deal to the government.This paper first analyzes the concepts of syncretizing media,network public opinion and public crisis events,secondly,based on the theory of Risk Society,the theory of spiral of silence and the theory of Crisis Management Stage Division,this paper analyzes the formation and characteristics of public opinion on the network of public events under the environment of melting media,then,from the perspective of the media environment,this paper analyzes the opportunities and challenges of the local governments in guiding public opinion in public crisis,and takes a public crisis event in Kunshan,Jiangsu Province as a concrete case,finally,on the basis of theories and cases,the paper puts forward some concrete countermeasures and suggestions,such as changing public opinion management idea,perfecting public opinion management mechanism and building local media platform.