Research On Legal System Of Unfair Competition Of Internet Advertising

Progress of China’s information network technology has brought a booming Internet industry, all walks of life for their own interests but also engaged in a fierce competition. Unfair competition in Internet advertising quite representative. At present, the core of the legal system to standardize the market competition order just "Anti-Unfair Competition Law." In addition to competition law must improve itself, it also must improve the legal environment for competition, and strengthen government regulation and industry self-regulation, to establish a wide range of supporting regulatory measures, giving the Internet advertising industry to create a fair and orderly competitive environment, which protect the legitimate operators rights and interests of consumers has great practical significance.This paper is divided into four parts. The first part, from the theoretical to the definition of online advertising and unfair competition, elaborated on Internet advertising and Certification Standard constituent elements of unfair competition. The second part is the online advertising unfair competition regulatory overview. The third part is China’s online advertising Unfair Competition regulatory issues that arise from an overview of legislation, government regulation and industry self-regulation perspective and analysis of the causes of these problems arise. The fourth part is the discussion of China’s online advertising Unfair Competition Supervision Measures. Try advertising on the network acts of unfair competition related to the regulatory system designed to put forward their own ideas, with a view to strengthen the research on online advertising unfair competition regulatory system do their modest means.