The Study On The Governmental Affairs Open Of Guangzhou Medical Insurance Services Administration From The Perspective Of E-government

With the rapid development of the internet technology, electronic government administration is bringing a series of innovative changes to government management with unprecedented influences. Establishing e-government information publicity system, and promoting informatization and digitization of government administrations, have not only become worldwide consensuses, but also become inevitable trends of applying internet technology to government management system. According to the research report published by China National Network Information Center, the current netizens in China is about 632 million, in which mobile users are 632 million. Internet revolution is changing the traditional social public opinion environment. It is noteworthy that government departments at all levels are trying to take parts in the wave of network technology and bring government information to the public in the form of e-government. Somehow, they have lifted the enthusiasm in politics of the people, and safeguarded the legitimate rights and interests of citizens. They are not only the requirements of government’s self-construction and regulation of the operation of power to greatly promote the disclosure of government information, and to be lucid to the public, but also the desperate needs of the government to conform to society, and the development of times from the top down. However, as we can see, because that the implementation of government information publicity is not completely thorough, and the government work is opaque, citizens start to question the credibility of the government. Under such background, this thesis, from the perspective of e-government administration, through empirical studying, taking Guangzhou Medical Insurance Service Management Bureau as an example, explores way, content, system and principle of government information publicity, analyzes current realistic problems of it, and brings up effective suggestions taking creative development of e-government as a breakthrough point, which is also an important purpose of this thesis.As a department of the municipal government of Guangzhou, closely related to the public’s life and work, Guangzhou Medical Insurance Service Management Bureau is responsible to medical security and to improve people’s livelihood. As an example of government department, facing the rapidly developing information technology, Guangzhou Medical Insurance Service Management Bureau is also confronted with problems such as stagnant government information publicity, simplex administrative means and low social cognition degree. Facing these difficulties in the process of government information publicity, Guangzhou Medical Insurance Service Management Bureau implemented government informatization construction, applied technical methods in government publicity, used multiple medias, shaped a good social image, improved influence of public opinion and made some practical achievements. But limited by system, mechanism and technological level, the Bureau did not achieve more quantum jump in some key links. In the process of writing, the thesis takes Guangzhou Medical Insurance Service Management Bureau as the object, studies how to use electronic government administration to let the basic security function of social medical insurance meet with the basic needs of the people, promote information communication and interaction between them and provide specific ideas and solutions to the problems of medical insurance publicity through in-depth searching of the existing common problems of government administration publicity under the new situation, in order to better guide the practice.Government administration publicity is a microcosm of the process of democratization and legalization in China, is an important part consisting the modern government management concept, related to all aspects of the society. In view of the fact that my research ability and the ways to obtain macro data are limited, this article, mainly using theories of political science, economics, and science of public management, explored relevant questions about the government administration publicity of Guangzhou Municipal Medical Insurance Services Administration under e-government environment, took this case as an example for the rest of the lot to follow, hoping to provide some feasible suggestions to the government administration publicity of our country.