Perspective On Strategic Management Of Private Universities Exploring Characteristics Building

Construction of school characteristics, is the inevitable trend and practical demands of promoting quality education and implementing the new curriculum, has been concerned by the field of theory and practice. Features of school reflects the core competitiveness of school,_Features on the development of private universities is particularly important, Characteristics building is conducive to sustainable development and transmission of private colleges characteristics.In market economy, private schools operate in the public market, thus suffering from the competitions from overseas education institutions, public schools and fellow competitors._Accompanied by the number of students gradually stabilized, expansion of high-quality education and the improvement in the treatment of public teachers, the competitive advantage of private schools has been weakened gradually. Therefore, some impediments emerge and many private schools meet a bottleneck in their development stage. So it can be deduced:If private schools can not make a breakthrough at this stage, they will probably be defeated in the fierce social competition. In the current situation, if private primary and secondary schools want to develop, they must firmly focus on the characteristics, to make internal contents and external materials forms which are different from public schools.The research as the perspective of strategic management on the basic of philosophy ontology、value theory and methodology. It has clarified the nature of school characteristics as well as the significance of private university. The research adopts the characteristics of Zhejiang Shuren University as a study object and through questionnaires and interviews, analysis the University Characteristics building strategy by SWOT. It’s reveals the reality of the status of private college characteristics construction and elements of characteristics building. Found that mainly exists team construction of teachers are not perfect、insufficient number of undergraduate majors、quality of personnel training and other issues needs to be improved, combination of these problems, summed up measures of private universities as the perspective of strategic management to strengthening characteristics: must be based on comprehensive survey data、oriented by accurately school locate、supported by the stabilize general management、for the protection of stabilize teaching staff、aspirations of development strategies to the characteristics,I hope the conclusion can provide reference for other private universities.