On The Relationship Among Relationship Quality, Emotion And Job Performance Of College Faculty

In recent years, with the expansion of colleges and universities, colleges anduniversities to attract quality between teachers and students are also increasingly fiercecompetition. At the same time, along with the internationalization of higher educationChina after joining WTO big trend, more and more people choose to study abroad, thetrend has China college not only face the fierce competition from domestic colleges anduniversities, is also facing the challenges from developed countries. To remain invinciblein the fierce competition, every colleges and universities must continue to maintain andimprove their academic status and reputation, and ultimately it all depends on the qualityof the teaching staff and the level of colleges and universities, so how to implementeffective management, to inspire the potential of employees, has become an importantproblem Colleges and universities to solve.In this paper, based on the perspective of internal marketing, referring to theenterprise outside the concept of relationship marketing, the teachers and graduatestudents in Universities for research object, puts forward two forms the internalrelationship quality in University, university staff relationship quality, employee relationsbetween emotion and job performance was studied. According. According to the threeelements of attitude in social psychology(cognitive, emotional and behavioral tendency)relationship, combined with the characteristics of Chinese university staff workingenvironment, establishes the structure model of employee job performance relationshipmarketing quality in Colleges and universities by using structural equation model, on thisbasis, through the variable measurement, questionnaire design and distribution, sampledata the collection of the required, and then verify the reliability and validity of the data,and the use of structural equation modeling (SEM) statistical analysis method to analyzeand verify the theoretical model, to test the hypotheses, and the results are discussed indetail, finally draws the conclusion of the study are as follows: the staff of the groupinternal relationship quality perceived positive effect on employee evaluation quality andSchool of the relationship between functional departments; the internal structure of theDepartment staff relationship quality and relationship quality employee relationshipquality positively influence the employees’ organizational affective (employee affectivecommitment) and the staff of emotion (job satisfaction); finally, have a positive impact onemployee job satisfaction on job performance. The results for the construction and development of teachers in Colleges anduniversities offer the following enlightenment: colleges and universities can improveteachers’ job performance by improving the internal relationship between employeequality, so that students, parents, with external marketing enterprises, governmentcooperation object, people satisfaction, promote the effective integration of internal andexternal marketing, and finally construct efficient the service profit chain.