Research On The Satisfaction Of Junior High School Teachers From The Perspective Of Internal Marketing

Junior high school education is an important stage of basic education which plays a key role in the sustained and healthy development of students.With the development of China's economy,the country's investment in basic education has been increasing.Parents in the basic education stage also hold ever-increasing expectations for the quality of education.Because the quality of students' training is closely related to the quality of teachers' work,the job satisfaction of junior high school teachers affects the quality of students' training,which in turn influences whether or not schools can attract high quality students and retain high quality students.Therefore,improving the satisfaction of junior high school teachers has become a necessary to adapt to the development of the times and satisfy the need of realistic demands.Internal marketing is a management idea that regards employees within an organization as internal customers and regards task as a product to meet employees' needs which provides an effective solution for improving teacher satisfaction.Based on the perspective of internal marketing theory,this article regards junior high school teachers as internal customers and builds an analysis framework from the four dimensions of Product,Price,Place,and Promotion,ie,4Ps,by traditional marketing tools.Take Heyuan City Heping County Longhu School as an example,through questionnaire surveys and interviews,we found that teachers in satisfactions of the products,prices,places,promotions,have the following problems: in products,the teacher believes that the school management system is lack of humanity,therefore,are not satisfied with the desired product;professional development planning and training of the teachers are not perfect,and additional products are defective.In terms of prices,since there is a gap between bonus benefits and expectations,teachers are dissatisfied with their salaries and because lack of sense of accomplishment and satisfaction,teachers are dissatisfied with internal compensation.In terms of places,teachers believe that the school has not played the role of written places;the role ofmeeting places is not effective;teachers' representatives' seminars are useless and the role of oral places has not received attention.In terms of promotion,teachers believe that the promotion channels have not been expanded,the promotion effect within schools is poor and off-campus promotion has not been taken seriously.On the basis of these existing problems,we have put forward targeted countermeasures: In terms of products,we will increase the flexible management system and promote the humanization of the desired products;provide teacher training and teacher career development plans and promote the improvement of additional products.In terms of prices,increase bonus benefits to improve teachers' satisfaction with salary;pay attention to teacher's intrinsic salary to increase teacher's sense of accomplishment and satisfaction.In terms of places,regain the traditional way,to play the role of written channel;normalize teachers' representative forum to enhance conference channel function;Pay attention to the oral channel and fully understand the teacher's voice and opinion.In terms of promotion,develop the intramory promotion channel to improve the promotion effect on campus;attach importance to off-campus promotion and increase the popularity of the school.