Reaserch On The Interaction Mechanism Between Media And The Female College Students’ Social Identity

Goffman uses “frame”,“framing” in Frame Analysis to denote how “we actively classify andorganize our life experiences to make sense of them”(1974, p.21), define it as a cognitivestructure of people studying and explaining life experience. He indicates that framing analysis isabout how people interact and communicate in the process of constructing social reality. Thisarticle uses “frame” as a concept and “framing analysis” as a view pointcut. It explores how themedia interact with female college students’ social identity, and interpret the productionmechanism of social identity, which could provide some instructions and help female collegestudents to dismantle barriers from the perspective of practice and theory.The early research reveals that the media, which is seen as a main force of construction ofsocial identity, do not impact female college students’ identity directly and totally. In addition,both (the categories constructed by media and by female college students) show the widedifference. Why? Namely, what’s the formation mechanism behind it? This article tries to workout this issue through following ways: First to describe the working women image constructed bymedia and the social identity to working women constructed by female college students, then tocontrast both; Second to explain how the female college students, as the subject of social identity,accept and manage media message about the working women image presented on media. Do theyaccept only、refuse only? Or other choices? And analysis the formation mechanism of choices;third to describe how the frame about working women identity constructed by the female collegestudents comes stable and consistent. Then study the factors which contribute to the consistentframe.After the survey and analysis, this article shows: Firstly, the categories of working womanimage constructed by media are different from the social identity constructed by female collegestudents; Secondly, the social identity is not affected only and passively by media; Third, theinteraction powers such as communication and consultation among group do have a huge role inthe forming frame of female college students’ social identity, not only the media do.