The Media Image Construction Of Chinese Female Athletes

As the mouthpiece of the party and the government,an important window of foreign cultural exchange to China,People's Daily advocates party and government policies actively,records changes in China's previous Olympic Games,reports the brilliance of Chinese female athletes.The media image of Chinese female athletes constructed by People 's Daily,on behalf of Chinese official definition of female athletes in the historical process.In this paper,by analyzing the 975 reports on Chinese female athletes from the 1984 Los Angeles Olympic Games to the 2016 Olympics in Rio in People's Daily,based on the framework analysis theory of William Gamson,exploring the times changes of media image construction of Chinese female athletes,construction model and the reasons behind it.It can be founded that :1.People's Daily constructs the female athlete's media image with a fixed routine mode.2.People's Daily constructed the media image of Chinese female athletes thatpoliticized heroine,"Faded aura after the traditional mother to individual youth change" media image.3.In the changing times,the female athlete's media image is becoming richer and more three-dimensional gradually.4.Sponsor discourse,that is,government policy and folk culture resonance,play an important role in constructing the media image of Chinese female athletes.