The College Students’ Network Communication Research Based On The SWOT Analysis

With the constantly change in network technology, a new interpersonal communicationgradually incorporates into people’s life—which is networked communication. Networktechnology provides new ways of communication, with its own unique characteristics, leadingpeople into a big data era. Having realized the digitization, virtualization and globalization ofhuman communication, which made people’s social relationship extended infinitely.Compared with the single and indirect reality interpersonal communication, communicationthrough network become more and various and direct. In networked communication, thebarrier of identity, status, skin color, race have been decreased; because of the virtual of thenetwork people discharge their mental guard, expressing their Individuality characteristic, as aresult, equality of people could be fully expressed. In the world of network, the way ofinterpersonal communication among people has greatly changed.This paper tries to use SWOT analytic method to study college students’ networkedcommunication, choosing the college students as the object of this study, aiming at explorethe Characteristics and develop trend of the interpersonal communication under the networkenvironment. First of all, according to the correlation theory of college students’ networkedcommunication, explaining SWOT analytic method, the concept of networked communicationand association theory, so as to find out the positive effect of the SWOT analytic method incollege students’ networked communication; Secondly, this paper investigated the currentsituation of college students’ networked communication through questionnaire method, thenconcluded the current situation, and found out the main features during the process of collegestudents’ networked communication; Thirdly, on the basis of the features of the currentcollege students’ networked communication and take advantage of the SWOT analyticmethod, this paper tried to conclude the advantages and disadvantages of the networkedcommunication to college students’ life and the Opportunities and Threats of collegestudents’ networked communication; found out the active impact such as enhancing their view,extending their Communication range and Strengthen the consciousness of equality, also thereare existed some negative effects which reflected on the college students’ Psychological andphysiological parts, the full mix of the network and the real society makes it very important todeal with the network environment; last, through the analysis of advantages and disadvantages,Opportunities and Threats, we have established the SWOT Matrix strategy model of thecollege students’ networked communication, meanwhile, have provided with the SO growth form, WO torsion, ST Pluralism development-oriented, WT Pluralismdevelopment-oriented to improve the Matrix strategy model, so as to reinforce the positiveimpact of the college students’ networked communication.