Innovative Research Ideological And Political Education In The New Media Horizons

Along with the progress of information technology, the new media in an unprecedenteddevelopment, and the full penetration in students’ learning, communication and daily life,produced multiple effects on their thoughts and behavior. Facing the new situation, newtechnology, how to make effective use of new media, carrier, development and innovation ofCollege Students’ Ideological and political education, and further enhance the affinity ofIdeological and political education, attraction and pertinence and effect, become the ideologicaland political education research important topic.As a new era of achievement of science and technology, new media with its immediacy,interactivity, personalization, globalization, the audience segmentation and other distinctivecharacteristics, as the carrier and the way of Ideological and political education innovation,content and spatial expansion, attraction and infectivity enhancement, brought hithertounknown opportunities, but also brought the challenge will not be ignored, such as educatorsand students discourse divide intensified, many ideological stirring collision, the traditionalideological and political education model of the impact of education, and the ’media literacyeducation put forward new requirements. This requires us to ideological and political educationon the basis of previous successful experience, keep up with the pace of the times, the concept,content and method of innovation for ideological and political education in the new media era.In recent years, colleges and universities in the new media and new media resourcesinnovation of Ideological and political education, do a lot of work and achieved certain results,but there still exist some problems in the education of college students in the new mediaenvironment of Ideological and political education is not in place, content design is not in place,not in place and the method to establish the grasping mechanism not in place. Therefore, inorder to effectively apply theory to practice as a starting point, explore and develop new mediafrom the perspective of Ideological and political education innovation strategy,comprehensively enhance the necessary links become the effectiveness of the ideological andpolitical education. First of all, we need to change the educational ideas, innovation ofIdeological and political education mode; secondly, we must rely on the development of theInternet, a new carrier for developing college students’ Ideological and political education; third,to enrich the content of education, strengthen ideological and political education of theattracting force; fourth, from the overall situation, the integration of multiple power,optimization of Ideological and political education media environment. Through various efforts,plan strategy is feasible, the design guidance, the innovation of Ideological and political education of college students from the perspective of new media into effect, to enhance theeffectiveness of Ideological and political education of college students from the perspective ofthe new media as the ultimate goal.