A Study On The Influence And Countermeasures Of American TV Seires On The Values Of Chinese College Students

Since entering the new century，cultural exchanges are especially growing betweenChina and the United States,whereas as the most representative cultural products, AmericanTV Series are also spreading quietly, their ideological contents strike our country’s universitystudents’ values deeply. Compared with the traditional American film,the cycle of AmericanTV Series are longer, they are widely spread and rooted in the network, at the same time thefunctions of understanding western culture, meeting the needs of learning languages have ledto college students become the main audience ratings.However, because of the growth law ofcollege students themselves,which make it easier for university students under the influencesof American TV Series.College students’ values education is an important part of college students’ ideologicaland political education, negative values contained in American TV Series will exert negativeeffect on aesthetics, science, consumption view of our country’s university students. Collegestudents’ values education should meet the needs of cultural evolution, the needs of collegestudents’ growth, the needs of integrating the socialist core value system into the wholeprocess of college students’ ideological and political education.This thesis got external data by literature analysis, questionnaire survey method,interview method, is from the essence of the American TV Series who affect college students’values, making integrating the socialist core value system into the whole process of collegestudents’ ideological and political education as the background and perspective, with theacceptance and evaluation ability of college students to the American TV Series as thebreakthrough point, to explore effective countermeasures of American TV Series’ effects oncollege students’ values, to improve the pertinence and effectiveness of college students’values educational work,at the same time, uses the theory of different disciplines, such asmarxist philosophy, aesthetics, pedagogy and communication to analyze and argue, in order tounderstand college students’ resolution capability for western culture and the evaluationability to the American TV Series,then provide strong support to strengthen thecountermeasures of the ideological and political educational work and provide beneficialreference to rich colleges’ values eduction.This thesis has the following viewpoints:Frist, the contents of the American TV Series culture have pros and cons of influence oncollege students’ values. This influence is subtle, we should dialectically treat this influenceand learn to take the essence and discard the dregs. Second, as an entertaining cultural product the American TV Series has become theindispensable part of our college students’ leisure entertainment.The reasons for the effects oncollege students’ value are multi-level and multi-angle,such as,in the new periodthe law ofcollege students’ growth changes along with the social changes，also it illustrates collegestudents’ values education even ideological and political education exist some weaknesses foeinstance, means are to single, pertinence is not strong, timeliness is poor, and national relateddepartments are lack of regulations to contents of the American TV Series and it’s transportchannel.Third,in order to handle the influence of American TV Series better,we should strengthenthe government management,standardize the film market; develop vigorously domestic filmsindustrial, create more excellent films what are suitable for college students; enhance theeffictive of values education in colleges and pay attention to media literacy education.