China’s TV Football Research

Along with the development of world economy, the improvement of science andtechnology, sports is a flourishing development in the world, and the sports programson television is becoming more and more high frequency, it reflected especially intelevision football show above, in this case, many scholars and TV football newspractitioners in television football show systematic studies, but the TV football in bothresearch and industry, is still a relatively young discipline. Thus the moment for oneof these phenomenon or some TV football for specific case analysis and research haveless.In this case, the author of a large number of Chinese TV football in the specificcase, select the same type shows relatively good "world soccer" as a case, a detailedanalysis and combination of communication and knowledge of sports science research.This paper defined the concept of TV football and comb, and introduces thedeveloping course of Chinese TV football as well as the time background, then on"world football" objective plane analysis and a detailed discussion about the specificcase."World soccer" in at the beginning of its founding is quickly replaced the nightfootball, ace program with CCTV sports channel, and keep leading in the domesticother television football competition, especially in2007for the former Manchesterunited star David Beckham’s album "bei shadow" after the broadcast, peak ratingshave reached0.65%, for the Chinese TV football, and in2010won the "most popularwith college students Chinese television" award. In this paper, the author thinks thatthe reasons for the success of "world soccer" lies in the accurate audience positioning,reasonable design of plate, emotional and moving text explanation and the host tocontrol the rhythm, since this is "world soccer" premiere was the main reason for thegeneral audience favorite. And the "world soccer" success for other domestic TVfootball also has an important significance. So based on the summarization about the"world soccer" successful experience, and combining the practical experience in TVmedia football itself, the future of our country television football show individualconstructive opinions, to other domestic professional soccer channel, the productionof television football show some enlightenment.