Study On Tennis Consumption Of The Ordinary Undergraduate College Students Of Henan Province

In the21st century, and continuously improve our sustained and rapid economic development andpeople’s living standards, people are no longer satisfied with the current lifestyle of material, but want toget more experience mental relaxation and physical pleasure." Spend money on health"," asked people toeat better to ask people sweat," the concept of sports consumption will occur once touted by thecommunity, sports consumption as a new concept of consumption, it is consistent with a mass society ofconsumption psychological needs.Tennis fashion, fitness, elegance, sports, entertainment, recreation, culture and other heavy multi-sport features loved by the people, but the noble sport of tennis belongs to high consumption, even thougha lot of people love it because of economic factors also has been hovering outside, also failed to drawpublic attention to sports and consumer groups will blitz. Sun Tiantian and Li Ting won the28th AthensOlympic women’s doubles champion, became public knowledge and began to focus on tennis groups animportant turning point, in2011organized by the French Susan Lange Li Na Lang Cup tennis tournamenton clay and won success in the network, Shanghai Masters Cup tennis tournament will be held on thesuccessful launch and rapid dissemination of tennis sport in China has laid a solid foundation.With the continued steady growth in the province ’s economy and people’s health awareness, peopleinvolved in tennis and tennis in consumption is growing. Contemporary college students as pillars ofsociety, in order to receive higher education for the new generation of young and dynamic group with abackground, and they like novelty, unique, stylish activities, and sports health has important knowledge.As the tennis itself has a unique charm and temperament "Tennis " in Chinese universities constantlycontinues to heat up, attracting more and more students to participate in tennis into the project, driven byconsumer spending and the rapid development of tennis sports-related industries.Through the use of literature, investigation, mathematical statistics and logical analysis, consumerpsychology, knowledge of sports marketing is the theoretical basis of the status and factors influencingcollege undergraduate college tennis consumption Henan depth analysis, and accordingly draw theappropriate conclusions: 1Henan college undergraduate college for tennis has a strong interest in learning, the creation ofmore favorable conditions for tennis lessons.2College boys tennis consumption was significantly higherthan girls, the dominant urban students, consumer groups are mainly concentrated in the freshman,sophomore, junior year.3College tennis motivation showing a wide range of consumer trends, differentgrades, different motives college students spending tennis gender differences exist.4Types of collegetennis consumption into physical type, participatory, informational and ornamental, boys tennis levelslightly higher than girls, the overall low level of consumption college.5College students watching atennis match, tennis obtain information on the main channels through multimedia Internet, watch live TVand on-site.6The number of college tennis and can not meet the normal opening hours of teaching needs,resulting in some students not to participate, to some extent hindered tennis consumption.