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Children’s Piano Training Participation Willingness And Consumers Influencing Factors Of Research

Posted on:2015-07-16Degree:MasterType:Thesis
Country:ChinaCandidate:H ZhangFull Text:PDF
GTID:2297330431998575Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the continuous progress and development as well as enhance the socialeconomic level, there is a growing demand for spiritual culture. The advent of theera of full-child, making household consumption expenditure proportion graduallyincreased their children’s education. Meanwhile, along with the depth of qualityeducation, art education increasingly by the majority of educators, parents andstudents recognized. Children’s piano training as an important part of art education forchildren to improve the aesthetic accomplishment, rich spiritual world, cultivateawareness of innovation, promote the comprehensive development of a unique andimportant role.Consumers are enterprises of various business activities wizards willingness toparticipate in the purchase of consumer behavior is the foundation that can be used topredict consumer behavior. Influence consumer purchase intention stimulus includinginternal stimuli such as consumer individual factors and psychological factors, aswell as external stimuli, including social factors and marketing factors into twocategories. I believe that the factors involved in children’s consumer piano traininginstitutions subject to many effects can be understood from the following aspects ofconsumer behavior based on consumer behavior factors for the introduction.Consumer behavior considered external environmental factors affecting consumerbehavior, marketing factors, consumers in three areas affected by internal factors.Consumers also been involved in children’s piano training factors in these three areas.Currently, on the one hand the development of children’s piano training institutionsencounter bottlenecks, while on the other hand, many consumers want to participatein training but could not find a suitable satisfactory training institutions. Therefore,this paper attempts to apply the theory of consumer psychology and related literaturereview, combined with the special nature of children’s piano training with a fieldsurvey interview methods, the characteristics of children’s piano training, consumerwillingness to participate analyzed to discuss children’s piano training Consumerswillingness to participate and influence factors.The study also related to children’s piano training institutions intentionsconsumer participation factors currently one of the few studies in this field. Childrenparticipating in research spending intentions factors piano training for children’s piano marketing management training institutions have an important guiding significanceintention to participate in the analysis of the factors that consumers can learn moreabout marketing and management countermeasures children piano training institutions.This study surveys conducted interviews with some theoretical sense from a consumerperspective.
Keywords/Search Tags:Children’s piano training, Consumer participation intention
PDF Full Text Request
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