Research On Social Responsibility And Growth Of Business School

Since Enron’s bankruptcy, the financial crisis,-the internal transactions in financial industry and the LIB OR scandal, negative public emotion is on the rise in business school. Business School’s social responsibility is the start of corporate social responsibility. Business schools have a responsibility not only to fulfill their social responsibility initiatively, but also to enhance the social responsibility consciousness of other social organization. Michael Potter(2006) proposes strategic corporate social responsibility theory that corporate social responsibility not only brings cost or obstacle, but also brings a source of opportunity, innovation and competitiveness.In2014, the Chinese mainland business education has gone through30years (from1984Dalian-U.S. joint business school), during which China’s national strength and international political and economic status is increasing significantly, but no more than five Chinese mainland business schools have international reputation. Chinese Mainland Business School have a common Chinese dream: creating world-class top-tier business schools with Chinese characteristics.The relationship between business school’s social responsibility and the growth in business school is the first question to be answered in this paper.Considering the availability of data, the paper uses the rise of ranking under the equal caliber as the growth in business school, analyzing the ranking changes of top-tier business schools after crisis, combining the outcomes with Dan Ming (2002)’s conclusion in the last business cycle, finding that (1) in a management cycle, the leading business social responsibility category is relatively stable;(2) the top20business schools need to dig more social responsibility to keep growth;(3)the distinctive schools have responsibility for their unique industry and growth is highly positively correlated with the industry’s business cycle;(4) the public business schools have responsibility for government and their growth is under the influence of government regulators. Then comparing these guidance category of social responsibility with AACSB’s changes in2003and2003, the author finds that the growth in business schools can promote the growth of third parties’social responsibility consciousness and change the evaluation criterion. So, there is mutual positive correlation between social responsibility and growth of business school.The second question to be answered is how to construct a combined framework of business school’s social responsibility and growth to schedule the growth in business school.The author divides the growth into the internal and the external growth and then divides the internal growth process into two parts:endogenous growth and internationalization.Based on the stakeholder theory and growth theory, endogenous growth can be divided into three steps:(1) to identify the school responsibility coming from its business activities;(2) to recognize the expectation inconsistencies between key stakeholders and the Business School’s faculty;(3) to distinguish the huge powerful business social responsibility category based on its own value chain.Internationalization is the inevitable and crucial part for developing business school. Basing on the social responsibility’s different effects on the growth of top-tier business school, the author divided the international growth process into three phases.(1) to achieve certification required social responsibility from ranking criteria;(2)to enter the top100business schools in the world, the focus is on competition among the outstanding business schools, so the author clusters Financial Times ranking scoring system to discover5key competitive points and3models;(3) to keep the growth status, the author use the ISO26000standard and Harvard Business School-based example to discuss briefly.After briefly introducing the external growth, the author gets the combined framework of social responsibilities and growth of business school.Then, the author takes WBS business school as an example to use the combined framework. The author firstly uses questionnaire to analyze the status quo of WBS Business School’s stackholders. Considering general characteristics of business school, the author focus on the inconsistencies between stakeholder and the school’s expectations, finding out which parts need to be improved. Then with strength of WBS business school and its value chain, and puts forward some internal and external growth advice with experience abroad. As for internationalization growth of WBS business school, considering WBS Business School’s vision "to be a world-class top-tier business school", the author analyze the internationalization models and the problems in their internationalization of Chinese top business schools, with WBS Business School’s talent, value chain and experience abroad, and then advises that WBS business school face to the basic fact that economic globalization is actually on the half way and treat the internationalization more prudentially. If the proposed measures overlap among stages, they should be considered in the begining; If they overlap between internal and external growth, they can be in parallel, according to the condition of WBS business school.This paper originality links social responsibility of business school with the growth in them, initially constructs a combined framework with them and uses the framework in the real environment. To a certain extent, this paper shows theoretical and instructional significance to some extent.