The Micro Message To Carry Out Political And Ideological Education Of College Students

Micro letter since its launch in2011, with its unique function strongly attractedthe most easy to accept new things of college students, has gradually become thecollege students’ communication and expression, one of the main channels ofeducation itself, it is to carry out the ideological and political education provides arare opportunity. This paper, by using literature research, comparative research,subject comprehensive study method and other methods, mainly research on thefollowing four issues:First, to clarify the micro letter the major function of the ideological andpolitical education of university students. Mainly from the micro letter based onsmart phone client, free talk, sharing etc multiple effect function and cross-platform,polymorphous as the foundation, the main characteristics of Outlines the microbelieve the main purpose of the college students’ education: object with theideological and political education on the precision, speed fast, in the way ofinteractive, information sharing and influence of profundity.Second, using the micro letter to carry out the basic principles of collegestudents’ ideological education. Follow the main principle of ideological andpolitical education are as follows: directional principle, reality principle, equalityprinciple, comprehensive principle and artistic principle. Among them, the principleof directional refers to adhere to the socialist core value system as the leading factor;Authenticity principle refers to insist on seeking truth from facts, everything fromset out actually; The principle of equality is refers to the equal status betweeneducators and the education object; Inclusive principle refers to the education objectto have forgiving attitude; Artistic principle is refers to in the ideological andpolitical education to have the attraction and appeal of art.Third, to explore ways to use micro letter to carry out ideological education ofcollege students. One is set up to carry out the ideological and political education ofthe micro letter, through the establishment of "hundreds of people" to understandcollege students’ thoughts, and targeted to carry out the ideological and politicaleducation. The second is to use micro letter function to carry out the ideological andpolitical education, mainly include resource sharing, theme discussion method, themain body, life lead method. Three is the product exploit. Key development withsocialist core value system as the theme, with social core values for leading products,micro letter to cultivate college students’ ideological and political ideas and values. Fourth, build use micro letter to carry out ideological education mechanism.Use micro letter to carry out the ideological and political education mechanisminclude: coordination mechanism, training mechanism, monitoring mechanism andevaluation mechanism. Mechanism construction is conducive to the integrity andscientific of ideological and political education, enhance the micro letter to theeffect of ideological and political education, to improve college students’ ideologicaland political education of aging.