| With the development of the media and popular,represented by WeChat micro media has deep into the students’ study and life,college students has become one of the application WeChat major groups,this group is growing up in the micro media era of rapid development,they use every day WeChat,WeChat has become the reflection of their lives,in the present,the ideological and political education work more need to follow the tide of The Times,full attention WeChat brought about by the changes in the ideological and political education environment.This article first expounds the ideological and political education in colleges and universities combined with WeChat research background and significance,and from the aspects of features and capabilities,WeChat using questionnaire,understand to the status quo of current college students use WeChat and from the perspective of objective analysis of the feasibility of using WeChat to carry out the ideological and political education,according to the data analysis,the widespread use of WeChat ideological and political education for college students provides a new teaching environment,filling the ideological and political education resources,improved the traditional class management mode and strengthen the two-way interaction between educators and students in university,But for traditional ideological and political education,the teaching method has brought challenges,increased the difficulty of the campus network public opinion monitoring,has affected the traditional ideological and political education mode,is not conducive to the healthy growth of college students,and analyze the cause of the problem: to WeChat combined with ideological and political education in colleges and universities application effectiveness is insufficient,students of excessive dependence on WeChat itself and the lack of effective supervision and management system WeChat healthy development,and theexisting problems of WeChat put forward strengthening the ideological and political education principle: Adhere to establish correct talent training direction,grasp the development of The Times and the urgent need of social basic to enhance the pertinence and effectiveness of ideological and political education new era,and finally from the school,teachers,college students themselves,operators and other related department to put forward the utilization WeChat feasibility countermeasures:to carry out the ideological and political education to strengthen college students’ using WeChat education and guidance,using WeChat to strengthen the construction of the ideological and political education,to improve the way of ideological and political education,establish the scientific management mechanism,etc. |