Study On The Mechanism Of College Students’ Ideological And Political Education And The Cultural Environment Of The Internet

With the development of the era of "3G" and "4G", the Internet has become an indispensable part of college students’ life and learning. Network cultural environment not only changes students’ thinking mode, behavioral pattern and value pursuit, but also influences college students who receive ideological and political education, the content, method and process of education in different degrees. The analysis of the influence of network cultural environment on the mechanism of ideological and political education, as well as the clarification of the role of network culture in college students’ ideological and political education is not only beneficial to enrich the study of the theory of the ideological and political education under the network environment, also help to improve college students’ ideological and political education effectiveness. In this article, therefore, the connotation, characteristic, structure of the network culture environment classified on the basis of the study of basic theories, such as exploring the network culture on college students’ ideological and political education subject, content, method and the influence of the education process and mechanism of action, and put forward the improving college students’ ideological and political education under the network cultural environment strategy.Besides preface and conclusion, this paper mainly includes four chapters.The first chapter:the network culture and environment overview of issues related to the ideological and political education. This section is the logical starting point of this article, defines the connotation of network culture and network culture environment, expounds the characteristics of network culture environment, from the function of network culture environment, and the network cultural environment and the relationship between college students’ ideological and political education.The second chapter:the network cultural environment influence college students’ ideological and political education subject and object analysis of the mechanism. This part mainly to explore the network culture environment influence on college students’ ideological and political education main body, object, and put forward the network culture environment influence college students’ ideological and political education mechanism of subject and object. Network culture environment influence college students’ ideological and political education main body mainly includes:the mechanism of college students’ network feedback affect education main body, the mechanism of the network information content influence mechanism of education subject. Network culture environment influence mechanism of ideological and political education object, mainly through such "know cordiality nobuyuki" mode, "authority figure" network, network public opinion influence and effect of "forbidden fruit" psychological impact models affect college students’ ideological and political education object.The third chapter:the network cultural environment influence mechanism analysis of ideological and political education content method. This part respectively explore the network culture on college students’ ideological and political education content, methods and the effect of and put forward the network culture environment influence college students’ ideological and political education content, methods, the mechanism of. Network culture environment influence college students’ ideological and political education content mainly includes:the mechanism of the transmission mechanism of the network information content and the penetration mechanism of network information content. Network culture environment influence college students’ ideological and political education methods mainly include:the mechanism of network entertainment affect college students’ ideological and political education method and the mechanism of the network information transmission mechanism of ideological and political education method.The fourth chapter:the network cultural environment influence college students’ ideological and political education process analysis of the mechanism and strategy. This section based on the analysis of network culture environment influence on college students’ ideological and political education process, put forward the network culture environment influence mechanism of ideological and political education process, mainly includes:network information culture environment influence mechanism of ideological and political education process, interpersonal network cultural environment influence college students’ ideological and political education process, the mechanism of network entertainment culture environment influence college students’ ideological and political education process, the mechanism of network business culture environment influence mechanism of the ideological and political education process. At the same time, based on the research of former chapters, the paper puts forward to improve the effect of ideological and political education under the network cultural environment strategy, namely, build the linkage of the online and offline education mechanism, strengthen the interactive education mechanism between educators and the educated, pay attention to the penetration mechanism of education, education contents and perfecting the network control guide education mechanism, finally enhance the ideological and political education actual effect.