A Nalysis The Communicationg Of Chinese Culture Elements Among The Electronic Game

With the continuous reform of information technology, the progress of science and technology has given rise to the rapid development of electronic games. In the communication field of vision, electronic game has changed dramatically, gradually become a new medium. The development of science and technology has just brought a improvement of production technology to electronic games. Improving the contents of electronic games, we need considering the internal use of cultural elements. In the process of making games, considering the base of large user and the rich Chinese culture, no matter the domestic or foreign electronic game companies also use a lot of Chinese elements. According to the electronic game has become a new medium, in the article, the author put forward the research subject about the Chinese culture elements in the transmission of video games.In the paper, the electronic game as a template, according to the Content Analysis and the Comparative Analysis Approach, the author analysis the Chinese culture communication in electronic games. Combined the Interaction Ritual Chains, the Uses and Gratifications and some relative theories, author focused on the analysis of its mode of transmission.The study found that, Chinese culture elements mainly presented by pictures, audio, video, text and other forms in the electronic game. Through the four ways such as visual, auditory, etiquette and the ideas, analyze the transmission of Chinese cultural elements in the electronic games. With the help of the Interactive Ceremonyand the timely Communication Platform in the electronic game, Chinese culture elements transmit the message among the electronic games. The article is divided into six parts. In the paper, author introduces the research background, put forward the question of the transmission about the Chinese cultural elements in the electronic game, then, analysis the reflected in the dissemination, the motivation and satisfaction for the audience, and investigates the positive and negative spread of the Chinese culture elements in the electronic game. Based on the above analysis, author researched the development trend in the future. In the end, author summarized the full text.