A Study About Sports Stars On Public Relationships Crisis

In recent years, the news media repeatedly reported in our country sports star pr crisis events, such as: 2013" "driving without a license" events, in 2009, sun yue "the gate" and car events,"age gate" incident in 2008. and so on. From these crises the processing wav and its subsequent influence of events, the public relations crisis on sports stars brought serious loss and negative effects. Public relations crisis is difficult to eliminate, but when the crisis of such pr if can adop.t corresponding appropriate strategies, certainly will will reduce the corresponding loss and weaken its negative effects.Media is quite advanced in today’ s information era, the sports star confronted with a pr crisis, how to use the media, choose whatkind of media, adopt what kind of strategy, specifically how to implement, it directly affects tne development or crisis event and Its results. It can make good use of the media, adopt corresponding strategies, turn the crisis into an opportunity, for the stars themselves, Volkswagen, and even the society as a whole is very good. The purpose of this paper is to through the research to sports stars and the relevant departments to provide crisis public relations guidance and advice.This article through the literature data, case analysis and deductive induction and other research methods, from the sports stars, from the connotation and characteristics of crisis public relations, analyze the sports star sports stars in the crisis management, the role ot tne media and the public, coupled with liu xiang, sun positive and negative two cases, the system elaborated the sports star in crisis public relations to deal with the media of micro and macro strategy measures, and in accordance with the following conclusion:First. a nublic anoloev for the public understand ins and svmnathv for the most effective way, is also a crisis subject "infornation flow" the most effective way to control. Control of the mainstream media public opinion to control the flow noise. To get a better performance to return to the social public space;Second, the transfer of public opinion, strengthen media linkage, obtain crood result of sports stars crisis public relations is also very helpful;Third. on the media strategy for "mimetic environment and take corresponding measures to correct, their mistakes and handle their own nroblems solve the nroblpm of image among the public.Fourth,department spokesman system helps to show and maintain their own position, help the crisis coordination with the theme and the media, is beneficial to uniform caliber, maintain the same source of information, to prevent improper news spread. Select the appropriate media is also the kev to the success of crisis public relations:Fifth the accurate effective communication provide favorable evidence, outstanding sports stars social value is an effective principle for information release. At the same time, public relations planning emphasizes the new idea is the key to the success of public relations planning.