Research On The Current Situation And Promotion Tactics Of Lahua Aerobics And Dancing In Urban Areaof Shijiazhuang

With the development of nationwide fitness programs and the propaganda of health knowledge in China, people’s health consciousness is being increased. they hope to cheer themselves, resolve health problems and improve life quality through various bodybuilding exercises, which, therefore, are becoming more and more popular nationwide. As one of the most important parts of nationwide fitness programs, aerobics exercises and dancing become one of the most attractive sports. In order to promote and carry out nationwide fitness programs, and meet Personal demands of different people for the kind of bodybuilding exercises, Lahua aerobics and dancing which combines joy, fashion and science and profound culture are paid attention more and more. It is a symbol that combines national culture and modern culture and a necessity to adapt traditional Lahua aerobics to the times. Therefore, Lahua aerobics and dancing, to some extent, provide a way of bodybuilding with local characteristics for civilian of Hebei province.The thesis adopts several research methods, such as looking updocument literature, interviewing, questionnaire survey, mathematical statistics and logical analysis. The objects of investigation are Lahua aerobics and dancing fans, aerobics instructors and administrators from Yuhua District, Chang’an District, Qiaoxi District, Qiaodong District and high-tech zone, who have different knowledge of Lahua aerobics, purposes, the ways of learning about, the styles of dancing and frequencies of aerobics in different time. The research shows that,Lahua aerobics and dancing has been an important program promoted by Sports Bureau of Shijiazhuang in recent years. At present, with the leadership of Sports Bureau, the elder people athletic association takes the responsibility of performance, competition, training and promotion.Lahua aerobics and dancing is at starting stage in Shijiazhuang. The current situation is that Lahua aerobics and dancing are popular with people and is one of their favourite programs with great development potential. Therefore, there is great promotion space for Lahua aerobics and dancing in this city.Among the participants of Lahua aerobics and dancing, the retired female, middle-aged(> 60 years) the majority with the purpose of body building. They have little knowledge of this aerobics. The promotion cannot meet people’s demand. There is no organizers and management system. There are few opportunities of competition and training. No professional instructors teach them. Besides, the content of Lahua aerobics and dancing is not rich and it is difficult to exercise. The research on the participants shows that they prefer to exercise though they don’t learn about the aerobics.Based on the research result and S—M—C—R pattern put forward by Bero, the author try to lay down the theory frame of promotion and revise and improve each indicators of promotion strategies through Delphi method three times. At last, the author confirm the strategies to provide the theory preference for the promotion of Lahua aerobics and dancing in urban area of Shijiazhuang.