Research On Development Status Of Children’s Indoor Activity Club In Shijiazhuang City

Re-examine the sports development strategy in an industry perspective, and promote the development of sports industry means, is now a consistent view in sports field. This is not only our country from the traditional sports country to sports power in the new period is the need of transition, and China’s future economic environment, the new normal for economic development to depend on the requirements of the new growth source. As the state council on accelerating the development of sports industry, promote the sports consumption of the several opinions issued, the national fitness was promoted to national strategic height, for the first time in our country sports industry policy dividend follow, will have broad development opportunities, not only to create space for traditional sports commercialization, also produce some new sports and sports as a practice to start.Expansion training, as a kind of experiential learning model, has a positive effect and will quality and value in improving the participants physical quality, is the emerging sports to the extension of the national fitness, sports fitness and leisure service industry accounts for a booming in the commercialization of the project. Expand training industry with the rapid development of industry structure and competition situation is gradually changing, children’s indoor training is training industry explore segments in differentiated competition, and gradually mature in the competition. Outward bound training, however, although in our country has already past two decades, but has been hovering on the edge of the mainstream sports industry, just caused wide attention in recent years, therefore in the process of the development of outward bound training inevitably appeared some problems, such as expanding the access door of trainer is low, lack of industry standards and other aspects of the problem is particularly acute; And extended training institutions are also facing hard software resources, innovative and reasonable to develop new training and project management problems. These problems will infiltrate into children’s indoor training industry and reflected in the children’s indoor training industry. In addition, because children’s students in physical condition, psychological quality, etc than adult students, children’s indoor training organization, thus faces more severe test. And all these problems will restrict the development of the indoor training of children.This paper take Shijiazhuang children’s indoor training club as the research object, using literature method, observation method, questionnaire survey method, mathematical statistics, logic analysis, children’s indoor training club development present situation of Shijiazhuang are studied. Results show: although the Shijiazhuang city children’s indoor training industry belongs to the sports fitness recreation service the new forces of the market, at the initial stage of development, small scale, low barriers to entry, the lack of effective policy specification, there are discrete degree is high, society less esteemed, single product project, project price is higher, the problem such as new product development lags behind, but on the whole, the Shijiazhuang city children’s indoor training club site location is successful, to participate in consumer spending power is strong, growing potential consumer groups, and industry self-discipline is higher, no malicious competition on price, the development of industry in a benign. In addition this paper argues that the talent resource scarcity is largest obstacle of Shijiazhuang city children indoor training club’s long-term development, favour youth the age structure of the coach team, the coaches unlicensed mount guard, not high degree of specialization, and service concept and the lack of relevant professional training, led to the lack of Shijiazhuang city children’s indoor training industry core competitiveness.Based on this, this article suggested that the national related department shall be issued as soon as possible to expand vocational qualification training industry way, unified practitioner qualification standard, regulators should formulate compulsory industry standards, setting reasonable industry threshold, to safeguard the legitimate rights and interests of consumers in the national fitness market; At the industry level should be established to form a Shijiazhuang city children’s indoor training industry association, strengthening industry self-discipline; Practitioner and enterprises should strengthen the brand consciousness, change service concept, to speed up research and development of new projects; The implementation of diversified business model, differential pricing strategy, develop the market for long-term development.