| Research purposes: the football club has become an important carrier in the process of thedevelopment of football. This research through to the Guangzhou Hengda football club’s success Taobao sensible view, from the multi angle analysis of ratio of our high level football clubs operating system, Hengda mode will appear on the road of development of football in our country, thus to provide rational thinking for the overall development of Chinese football industry.Research methods: in this study, the Guangzhou Hengda club Taobao as the main research object, through the research Taobao Hengda football club brand experience, through the comparison of domestic and foreign football club development and operation mode of analysis, explore the mechanism of Taobao Hengda Football Club success. Hengda mode in case China football club to move towards the world to provide objective theoretical basis, providing advanced theory for the development of China career.Conclusion:Professional football club management mode of our country is not perfect enough to stage 1; China’s investment in the professional football club in the cultural infrastructure construction, leading to the professional football club has no personality characteristics, reserve personnel echelon construction in fault phase.2 based on the traditional European top professional football club from management to financial and other aspects of the advantages, is worthy of the professional soccer club in our country to learn from experience, to promote and facilitate the role for the improvement of the operation and development of professional football club in china.The development road of 3 professional football clubs to establish their own brand image, to meet the unique needs of the majority of fans of his people and the establishment of long-term mechanism for sustainable development.4 Taobao Guangzhou Evergrande football club development in China’s special system, but it also brings some negative effects to Chinese football. |
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