The Research Of Building The Changzhutan Sports City

In the 21 st century, under the background of economic globalization and the sports industrialization, the rapid development of economy and information technology contributed to the accelerating the process of city modernization, the development of the relationship between sports and city is becoming more and more close, "sports to promote the development of the city, city drive sports development" has become a consensus. Sports has become a tool of city marketing, the developed countries are in succession build sports city.This topic by applying the method of documentary, expert interview, questionnaire survey, mathematical statistics, logic analysis and other methods, through the study of sports city connotation and characteristics, the evaluation index system of city sports at home and abroad,the formation and development of sports city, analyzing the current situation of the development of Changzhutan, find out the advantages and gap Changzhutan building sports city, put forward the strategies of the construction of Changzhutan sports city, for the construction of Changzhutan city sports provides a theoretical basis.The main conclusions of this study are as follows:1. The construction of Changzhutan city sports superior conditions: first, the geographical position is superior, the traffic advantage prominent, rich in natural resources for sports tourism provides a possible; Second, the Changzhutan integration platform provides the integration of sports development; Third, the Changzhutan 2007 approved test area "two type society", for the Changzhutan economic development, social progress and ecological environment protection has created unprecedented opportunities; Fourth, hunan culture for construction of Changzhutan have their own characteristic sports city laid the deep historical and cultural foundation.2. All the elements of the urban construction of changzhutan sport:(1) The Changzhutan sports industry overall size is small, the market main body is not yet mature, low degree of sports resources integration, lack of sports industry talents;(2) Large investment to build sports facilities of government as the main body, most of the sports venues long-term losses, opening rate is low;(3) Lack of influential brand competition and professional sports clubs;(4) More overall sports population, sports exercise atmosphere is strong;(5) The local sports technology personnel less, sports promotion of scientific and technological achievements lag;(6) Sports media diversity, the propaganda of sports culture remains to be strengthen;(7) Lack of personnel engaged in sports organization and management, the lack of integration of sports management system, sports policies and regulations to carry out the need to strengthen.3.Changzhutan urban construction of sports countermeasures: Reasonable planning, optimize sports resources; Science for a "integration" management system, to carry out the sports policy laws and regulations; Government support and guidance, developing emerging sports industry; Strengthen sports venues open to foster social sports instructors; Set up a professional sports clubs, and strive to build influential brand competition; Enhance the promotion of sports culture, build good fitness atmosphere; technology and talent leading sports, science and education body, talent strong body.