Jiangsu Province Urban Youth Sports Training Market Present Situation Investigation And Comparison Research

Along with the reform and opening up in our country development, with the change of people’s health concept and the increase of the sports consumption, sports reform and development has given rise to the emergence and development of sports industry in our country. Constantly improve people’s living standard, the development of children body comprehensive quality more and more get the attention of parents, sports training playing an increasingly important role in the growth of children, parents take sports training as one of the important link to cultivate children. Youth sports training market also provides the rich variety of sports activities form for adolescents, is an extension of the school sports and necessary supplement. Based on Jiangsu province, Suzhou, Yangzhou and Huai’an youth sports training market as research object, from the youth sports training market supply and demand for further study, found that the existing problems, and analysis the reason, aiming at all kinds of problems in the process of the industry management puts forward related Suggestions. In this paper, through the literature review method, questionnaire survey method, mathematical statistics and other research methods, research conclusions are as follows:1.Suzhou, Yangzhou,and Huai’an three properties of youth sports training institutions is mostly individual investment properties; Business model is given priority to with joint operation, single project management; More adopts a mode of operation in Suzhou, Yangzhou and Huai’an membership and mixing system mode of operation; Suzhou sports training institutions of larger scale, Yangzhou and Huai’an mainly small and medium-sized sports training institutions; Three cities the propaganda way of sports training institutions is relatively single.2.Suzhou, Yangzhou, Huai’an three city youth sports training organization management mainly in young and middle-aged men, education undergraduate course is more, professional sports, mostly lack the knowledge of management, economy, law, etc.3.Yangzhou, Huai’an is given priority to with men in the city of three coaches, Suzhou high degree, the title of the coaches, Yangzhou and Huai’an coach qualifications, title remains to be improved; Bachelor degree of coaches is the main force, and a significant portion of the three coaches did not coach qualifications, most coaches did not take part in training and learning process; Three part-time coaches proportion; Coaches mainly comes from the physical, or related professional college teachers. Huai’an coach of liquidity, compared with other two city more frequent. Suzhou the coaches of salary satisfaction higher than that of Yangzhou and Huai’an.4.On the youth sports training students, a serious imbalance between men and women proportion; Three students choose to participate in the training time is mainly on weekends and summer and winter vacations, contradictions between senior learning is the main cause of children sports training; Overall level of family income, Suzhou is much higher than the other two cities; Three parents let students participate in youth training "is helpful for health" is the main motive, "meet the child’s interests", and "rich children amateur life", "entrance requirements" of Suzhou also accounted for a significant proportion; Parents access to channels of training institutions is given priority to with parents is introduced and the Internet search, web BBS.