| With the steady growth of GDP, the improvement of family economic income, abundance of material life data, resident’s living standard gradually achieve the well-off. Family economic improvement of living standards, increase the investment of each family in children, an obvious aspect is more and more middle school students in the hands of allowance, it become a middle school student discretionary a large source of economy. In the ever-changing social life, appear constantly under the influence of novelty, middle school students’ personal thoughts, ideas, needs, and peers have very different, before there is a big difference to the change of consumption concept to understand, and middle school students’ consumption patterns and consumption content also presents the diversification, the development trend of diversification. Due to some internal and external factors, the influence of middle school students as a special consumer group, their daily consumption behavior of some unreasonable phenomenon. These unreasonable consumption behaviors of middle school students’ individual, family, school and society has a negative impact. So, the problem of middle school students’ consumption has received the widespread attention.Based on Marx’s consumption theory, Maslow’s hierarchy of needs theory as the basis, through access to relevant literature, questionnaires and interviews, analysis of the characteristics of middle school students,consumption of the problems from the consumption status of students,and the reasons of students’ bad consumption phenomenon is discussed, on this basis, in view of the existing middle school studentsconsumption problems, thinking to guide the students to consumereasonably countermeasures.This paper mainly includes four parts:Introduction introduces the selected topic origin and the research purpose, research status at home and abroad, the definition and theoretical basis and research methods used.The first part:the middle school students’ consumption present situation investigation and existing problems. This part includes three blocks:first of all, is to the situation of consumption of middle school students in the empirical analysis, this paper mainly includes two aspects of middle school students daily consumption and education; Secondly, summarize the characteristics of the current middle school students’ consumption; Finally, find out the problems existing in the middle school students’ consumption behavior and the effects of analysis.The second part:the cause of the middle school students’ consumption problems is discussed. Including five aspects:first, the influence of the bad consumption behavior of the peer groups; Second, family ignore correct consumption guidance to high school students; Three is that school education for middle school students consumption seriously enough; Four is that the social bad style’s influence on middle school students’ consumption behavior; There is a deviation is five, middle school students’ personal values.The third part:to guide students correct consumption countermeasures and thinking. Guide students correct consumption needs a process, in the process, we according to Maslow’s hierarchy of needs and personality features of middle school students are in phase to understand the demand for the development of middle school students, and guided by the Marx’s consumption theory, under the joint efforts of parents, schools and society for middle school students and harmonious consumption environment, consumption idea for high school students as well as the positive impact on consumer behavior, help students to establish correct and scientific concept of consumption idea, money, wealth, values, etc., and guide students to reasonable consumption, and promote the development of middle school students’ consumption in the direction of the healthy and harmonious. |