Study On The Development Of Higher Vocational Colleges Based On The Marketing Concept

With the gradual establishment of socialist market economy system, education market is gradually open to the inside and outside; connection between schools and the market is becoming closer and closer. Our country is in a critical period of modernization and industrialization; urgently needs some knowledge and skills talents. The traditional training structure of higher vocational colleges is not adapt to the demand of the social and economic development now, hence the higher vocational colleges should introduce the marketing concept, adapt to the social demand for talents. The higher vocational colleges as a carrier that directly train knowledge and skills talents for the local economic development, its occupational determine that the introduction of marketing concept has the important value. Therefore, based on the concept of marketing, introducing the marketing concept into the vocational colleges,has important research value. Is propitious to promote the quality of service, improve the quality of running a school of higher vocational colleges. Rich management theory of vocational colleges, promote the reform of higher vocational colleges.In this article, through analyzing the present development of vocational colleges and some problems such as lacks of quality students, teachers need to be strengthened; major setting and course setting are out of line with the market demand; insufficient investment and raise channel are narrow; brand image shaping force and campus construction need to be strengthened. And then analyzes its development trend, discusses the necessity of introducing the marketing concept.This paper integrated uses literature research, cross-disciplinary research methods and on means, through analyzing the market environment of the development of higher vocational colleges, market positioning for the higher vocational colleges, clears its service for what kind of requirements, selects its service for whose requirements, identifies the effective services market. Finally it is concluded that the development countermeasures of vocational colleges’ development that based on marketing concept: adjusts major and curriculum system; improve the system of charging; strengthen the managerial flexibility; strengthen the propaganda, improve the visibility; strengthen the construction of teaching staff; pay attention to the coordination between teachers, students and implement the modern apprenticeships; improve the infrastructure and environment.