The Research Of Hangzhou City Sports Events Social Cultural Environment

With the "speed up the development of the sports industry to promote sports consumption of a number of opinions" release, the sports industry has become an important direction for future development of our country, sporting events in the sports industry as an important part, is an important way to fitness and sports consumption. In this paper, literature and logical analysis, relying on regional economic theory of "social and cultural environment index system of regional sporting events" as a theoretical framework; combined with the specific circumstances of Hangzhou and the use of expert investigation to prove the "regional sports social and cultural environment indicators system ", the conclusion that seven level indicators and 23 secondary indicators; then using literature data, expert interviews and statistics for the seven-level indicators and 23 secondary indicators and statistical analysis; followed by analyzing the characteristics of the social and cultural environment in Hangzhou sports events to refine the social and cultural environment in Hangzhou sports problems; Finally, optimization of Hangzhou sports social and cultural environment of the proposal.Studies suggest that: 1, Hangzhou sports excellent social and cultural environment, socio-cultural perspective to analyze already have the condition hosting major sports events, mainly in:(1) good sports customs, many traditional national sport, to carry out more than a year(2) Hangzhou public awareness intense competition and hard work; times higher traditional sports activities(3) physical labor quality;(4) sports competitions good social atmosphere, there was no unsportsmanlike conduct;(5) the Organizing Committee, sufficient trust between the three sponsors and spectators;(6) between universities / research institutions and multi-enterprise collaboration to develop sports;(7) religious culture and sports activities have some contact. 2, Hangzhou, sporting events and cultural environment of social problems, mainly as follows:(1) the public is relatively backward in the sports consumer attitudes, inadequate investment in the power sports business, and government policy support is not enough;(2) the lack of high-quality compound sports talent, the lack of high-level competitions operating agencies;(3) the contractor race more, but less well-known events;(4) sports industrialization imperfect. 3, optimization suggestions Hangzhou sports social and cultural environment:(1) the public, business and government should raise awareness, common values change;(2) the Government should strengthen policy support, and promote the industrialization of the event;(3) the government has increased Race funding, sporting events guide social capital investment;(4) enhance the sports reserve forces, training quality compound talents;(5) efforts to build brands tournament;(6) the layout of sports resources departments work together, to build a large sports complex;(7) foster tournament operators to promote the development of market-oriented events.