Study On The Optimiztion Of Large-scale Sport Events Environment In Beijing

Sports is urban social development and an important symbol of national civilization, thesports industry development level is a national comprehensive national strength and theimportant embodiment of social civilization level. A big sports event, for the third industry,promoting effect is obvious. The sustainable development of the large-scale sports eventcalled for sports environment support, Beijing further do a good job in the international sportsevent, need to constantly optimize the environment of large sports event.This paper hope through the study to optimize the environment of Beijing’s large sportsevents, and put forward has realistic value optimization strategy and the suggestion, for thesustainable and stable development of large sports event to provide theory support, and otherdifferent types, different levels of the development of the sports events, so as to promote thedevelopment of the tertiary industry in Beijing, it has also become prosperity is the catalystfor all the projects in Beijing, achieve the goal of an international sports centre city.In this paper, using the literature material law, expert interview method, case studyanalysis, logic analysis and environmental analysis. First large sports events from the Beijingenvironment present situation, analyzes the Beijing big sporting events external and internalenvironment, and put forward feasible optimization strategies for the existing problems andmeasures.Studies suggest that:(1)2008the successful hosting of the Olympic Games, the basicconditions to show the world that Beijing city has ecological, geographical location,transportation, accommodation and other large-scale sports events. In the externalenvironment, more and more of the current international large-scale sports event, and themarket of large-scale sports events has become the inevitable trend of development; mode ofoperation by government planning and market operation of major sports events held in Chinacombining; Beijing City involving sports policies and regulations are not perfect, the policyenvironment should be perfect; the large-scale sports event’s weak human environment inBeijing City, watching the scene audience’s lack of etiquette.(2) the internal environment, thelarge-scale sports event sources of funds, mainly rely on government funding, sponsorshipand sports rights have not been well developed.In view of the restriction factors and influences the development of large-scale sportscompetition environment, put forward reasonable strategies to optimize the environment oflarge scale sports events and measures: a reasonable expenditure of large-scale sports eventsecurity costs; optimal media broadcast the large-scale sports event environment; the audiencewatching etiquettes optimization of large scale sports events.Research of this paper is a large sports events in the global development under thebackground of selected topic, the research set out from practice requires that research resultscan provide some references for the sustainable development of Beijing’s large sports events,has a certain theoretical and practical significance.