Innovative Research Of Ideological And Political Education Work For “Micro Era” College Students

At present, mankind has entered the WeChat and Micro-blog as the main mode of transmission of the "micro era", this new form of media has a great influence on the College Students. The number of college students using Micro-blog and WeChat media form of ideological and cultural exchanges increased sharply, "Micro media" is rapidly occupied the major groups of College Students. In the "micro era" environment, innovation of Ideological and political education of College Students is very important. "Micro age" refers to the base of digital information technology, people use mobile terminal as the material condition, the use of WeChat and Micro-blog as the representative of the information communication tools to express their views, opinions, to deliver the message, in order to make itself, a social group until the whole human social psychology, communication, living habits are undergoing significant changes. In the era of micro, the innovation of the ideological and political education is very necessary, it is the inevitable requirement of ideological and political education of the times development, it is necessary to realize the healthy development of college students, it is the inevitable requirement to improve the effectiveness of ideological and political education. Under the "micro era", there are some problems in college students’ ideological and political education, ideological and political education is seriously insufficient, the contents of ideological and political education is not comprehensive enough, the ideological and political education method is monotonous, the carrier of ideological and political education is relatively lagging behind. The main reasons for these problems are insufficient attention to the schools, students do not pay enough attention to the ideological and political education, social environment. To strengthen the "micro era" of Ideological and political education of college students, we must adopt a series of measures, In the school: School leaders should attach great importance to, enrich the content of Ideological and political education, ideological and political education method innovation, enrich the carrier of ideological and political education; In the students themselves: Raise the awareness of thinking, strengthen self-cultivation, the appropriate use of micro-blog and WeChat; In terms of the society: Optimization of material environment, improve the mental environment, innovation of institutional environment.