| Professional Football Clubs as an effective form of business and management has been around a hundred years of history, and now professional football is becoming a common trend in the world of football development. Since the development of professional football club is mainly rely on the football market, and in accordance with the internal law of development of football, follow the rules of market economy to operate and manage the football. Thus professional football clubs can fully mobilize the enthusiasm of coaches, athletes and spectators, so within the club can achieve efficient allocation of resources, so as to promote the rapid development of football and related industries. At present, with the establishment of China’s socialist market economic theory, establishment of professional football clubs have become the inevitable course to improve the technical level of football in our country. As China’s football league was founded much later than in Western countries, and there’s a large differences exist between us and those Western football developed countries. Therefore, under the condition of our current low technical level of football and our professional soccer market development is not perfect. Our professional football clubs inevitably be a greater difference with the Western professional football Club operations and management. Super League is the top league of Chinese football, on behalf of the country’s top level of football, each top team in addition to competition within the stadium soccer skills while also competition within the club’s team management and operational skills.Operations management model for a modern enterprise is like the basic national policy is important for a country. Even with an enterprise of advanced production technology and high-quality products, but if an enterprise do not have a more successful management model, it is impossible to succeed. Therefore, business model is the ways and means that enterprise to achieve profitable, and the choice of business model is the decisive factor in the survival and development of enterprises. Modern enterprise business model consists of three key aspects:First of all, the value determines the source of profits, secondly, the matching value determines the level of profitability, and finally, the value management determines the stability of profitability. These there key aspects are also the decisive factor in the built of business model. An enterprise must choose a suitable best management model in order to develop a business, to be in an invincible position in the industry, and a successful management model should have the following characteristics:First, the business model can be quantified, not fixed, secondly, the business model is dynamic, not static, third, successful business model can provide some unique value. A successful business model has created a lot of well-known companies, such as Wal-Mart and Microsoft, they put human wisdom in creating business models to the extreme. But, for Chinese football industry, we are now actually in an incomplete competition in the free market, besides the market concentration is quite low. And most of the club’s current business model has convergence characteristics, operating uneven level. So, for Wuhan Zall Football Club, to identify a suitable and innovative business model to achieve business profitability is particularly critical.This article go through literature review, case analysis, comparative analysis, expert interviews, and other research methods, to research on the ownership structure, organizational structure, management systems, signings way, teenagers running staff training, market development and other aspects of the 2012-2014 season of Wuhan Zall Football Club, and to discussed the club’s operations and management. |
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