Changde City Sports Consumption Behavior Research In The Elderly

As the sixth census in2010shows that the elderly people aged60and above is approximately1.78billion,accounting for13.26%of the total population,8.87%of them are over the age of65, the number is about1.188billion,China becomes the world’s only country which owns more than100million aging people, the middle-aged and old people is a very special group, their health conditions are related to the harmony of each family,the steady of society and healthy development of our country. In addition,China’s economy is undergoing a rapid development, people’s living standard is also improving, people pay more and more attention to raise their body and health. Based on these conditions,we have to consider all available means to slow down the speed of aging, and improve the elderly’s physical and mental health. By carrying out a research on Changde sport consumer’s behavior and summarize the present circumstances; the author can find the insufficient in existing consumption and differences between regions, to prove a reference in easing aging speed better, guiding consumers to consume better and improving happiness standard,on the other hand the author also provides some advises to relevant sports enterprises to correct the deficiency of the existing phase,and improve the innovation,to help enterprises occur the sports consumer.The research USES the literature material law,questionnaire investigation,data statistics and logical analysis. Through the questionnaire survey,the author knows present consumption of Changde’s elderly,including population,consumption consciousness present situation and the present situation of consumption behavior, And the factors affecting consumption; the author draws the following conclusions:1. Sports consumption level in Deshan is lower than that in Dingcheng and Wuling, their consumption level is mainly concentrated in nearly50yuan. While in three regions, the highest level of sports consumption is Dingcheng District, followed by the Wuling.2. Male spend more money than female in sports consumption. This also shows that gender differences still has a significant impact in sports consuming.3. Selections and ways of consumer sites is relatively simple, the total level of consumption is still low.4. There are various of factors that affect the elderly Changde physical exercise, these can be classified summarized as personal factors, environmental factors, among the factors,personal factors plays a decisive role in physical exercise. Compared with them, the greatest impact is the economic situation and economic development, and Wuling Dingcheng Consumption significantly better than the German mountains. But overall, the level of consumption in three areas are to be further improved.