Research On Sports Consumption Of The Elderly Group

China has entered an aging society and faces many challenges.Currently,expanding domestic demand is an important policy for economic work.If the sports consumption needs of the elderly cannot be met or stimulated,it will also have an impact on the size and vitality of the sports consumption market.The health issue of the elderly is an important social issue.In order to better understand and grasp the development of elderly sports consumption in China,it is necessary to study and analyze the issue of elderly sports consumption,propose development strategies,and better respond to the strategic goal of population aging.This article adopts various research methods such as literature review and questionnaire survey,taking the sports consumption of the elderly in Nanning City as an example,and combines relevant research results at home and abroad to analyze the current situation of sports policies and regulations,sports exercise motivation,influencing factors of sports exercise,sports consumption status,professional guidance,sports exercise venues,and sports consumption information sources of the elderly,Further analyze the practical difficulties of sports consumption among the elderly population in China and propose relevant countermeasures and suggestions.Research has found that there are the following practical difficulties in the consumption of elderly sports in China:(1)The operability of elderly sports policies is not strong.(2)The management of sports organizations for the elderly is incomplete.(3)The form and content of community sports information promotion are single.(4)There is a shortage of professional social sports instructors for the elderly.(5)Financial factors constrain the development of sports organizations for the elderly;(6)Insufficient sports venues and facilities.Based on the above difficulties,the following countermeasures are proposed to expand the sports consumption of the elderly:(1)Establish and improve the management mechanism of elderly sports organizations.(2)Increase publicity efforts for sports and fitness.(3)Improve the sports facilities and environment for the elderly.(4)Cultivate professional organizational and management talents.(5)Take multiple measures to improve the income level of the elderly.(6)Strengthen the construction of the elderly sports consumption market.(7)Encourage diversified investment in the elderly sports industry.