Research On The Optimization Of Sports Demand And Supply Of Urban Residents

under the condition of market economy, as urban residents to provide a balanced and effective sports consumption of products and services is to promote mass sports development, the increase of residents’ health and realize the resources for the construction of economical society inevitable choice and inevitable requirement. This article from two main line of pengzhou city residents sports consumption demand and supply are studied. The first line is considering to urban residents sports consumption of products and services of the degree and satisfaction degree is required to optimize the supply structure, realizing the maximization of resource utilization; The second line from the perspective of the relationship between health and sports, study different health level of urban residents can take different exercise program, to produce the best effect of health. This research adopts the sports consumption scale, sports consumption satisfaction scale and self-test health rating scale(SRHMS), has carried on the questionnaire to 400 pengzhou city residents survey, through the analysis of the results of the survey to get the following conclusion:1, Pengzhou city residents sports consumption needs of the overall low degree of data type, extent and type of participation needs to watch sports consumer products ranged between it and the more necessary, only the extent of the need for consumer products in kind between the more between needs and needs;2, Pengzhou city residents sports consumer products and services, general satisfaction, but satisfaction is not high, the satisfaction of various sports at consumer products are generally more satisfied and between;3, different gender, age, education level and occupation of urban residents there are significant differences on the degree of consumer needs sport sports products;4, different gender, age, education level and occupation of urban residents were significantly different sports sports consumer product satisfaction;5, there is a distinct difference in participation in exercise programs of urban health, participation in basketball and swimming programs to promote mental health better than other exercise programs promoting effect.