A Comparative Study Of Public Sports Service Satisfaction Factors Affecting Urban And Rural Residents

With the rapid technological, social and economic development, continuous improvement of people’s living standards, public sports growing needs of the people, our public services more and more attention. Public service position in people’s lives become increasingly important. But at this stage, China is still in the developing countries, due to the economic level of each region, the regional cultural, educational level and other factors differentiation, resulting in various areas of public sports service satisfaction difference is relatively large.This study suggests that by studying the impact of public sports service satisfaction factors between urban and rural residents comparative analysis of comparative analysis found the same factors, the satisfaction is different between urban and rural areas. In this study, Shaanxi Province, through literature, surveys, comparative analysis, mathematical statistics and other methods. By analyzing public sports service satisfaction factor comparison between urban and rural residents affected, reflecting urban and rural residents of public sports service satisfaction differentiation.By setting the layout of the stadium between Xi’an and Zhouzhi County, Hanzhong and Chenggu County, Yulin Suide County and three cities and towns, transportation, facilities, publicity, services, sports-related guidance, watch local sports competition or festival activities and lectures related to sport or activity publicity compared to each other. Analyze and summarize results:in the stadium layout of the environment:the urban and rural poor level of hygiene factors are present, but the city is surrounded by buildings crowded, low level of these two factors than green township prominent. Transport in the stadium:Cities and towns are few factors exist four weeks the station, but the city highlights four weeks than towns often jam (peak) factors, especially in Xi’an. In terms of venues and facilities:Cities and towns are a small number of facilities exist, fewer types of facilities, features a small factor, but more than the number of rural than urban facilities damaged prominent factors. In terms of publicity venues:the presence of small cities and towns are propaganda, less publicity, but the township than highlighting the way the city is too traditional factors.In services focused venues:Cities and towns are few services exist, the service project quality general factors. In related sports guidance:Cities and towns are present to guide the general effect of factors, but the township is not stronger than the professional guidance of prominent city staff to guide the content is not new factor. Watching a local sporting event or festival activities:city highlights activities general factors, but participation is not high township prominent activities, events shorter time factor. Lectures in sports or activities related to advocacy focused:Cities and towns there is not a high degree of active participation factors, Urban than rural poor prominent factor activity results, the township did not highlight the creativity factor than urban activities.