The Research Based On Public Satisfaction About The Evaluation，Influence Factors And Improvement Of Public Sports Service

Public sports servicematters a lot inpublic health and happiness.It’s an importantsymbol ofcomprehensive national strength andsocial civilization,anessential part ofspiritual civilization, and also irreplaceablein building “moderately prosperoussociety”. At present, in China, compared with competitive sports, the development ofpublic sports service is badly lagged behind,withthe lack of infrastructure, significantdifferences between regions, urban-rural dual structure and other problems.Andnow,public sports serviceis still in low quality, with low service efficiency, and little effect,thus, it can hardly meet the needs of the public physical exercise.Public sports serviceperformance evaluation is a vital means to enhance the government’s public sportsservice consciousness, and improve the government’s ability of public sports serviceand the quality of public sports service.This paper unfolds as follows,“literature review-concepts definition-indexbuilding-actual assessment-factors research-policyrecommendations”,intensivelystudying the key issues, such as the concept andstructural elements of public sports serviceperformance,evaluation system,actualevaluation and factors,in order to enrich the theoretical development of public sportsservices research, and also provide theoretical and practical basis for establish andimprove public sports service system and improve the performance of public sportsservice.Initially, the conceptof public sports service performanceis clarifiedinviews ofprevious research, and a structural elements modelis built in this part. According tothe theoretical model,weidentified the theoretical index of public sports serviceperformance, using discrimination and correlation analysis toempirical screen theindicators, then established the finalindicators of public sports serviceperformance.On the basis of public satisfaction perspective, a surveyquestionnairewith high reliability and validityisdesigned,using LIKERT seven-pointscale.During the survey,800questionnaires were distributed, and515validquestionnaires were recovered, accounting for84.38%of the total questionnaires, which covered21provinces in China. Based on the data, this paperemployed theSPSS statistical software as analysis tools, using principal component analysis methodto analyze the actual performance public sports service and each dimension ofit;conducting a significance testof the regional differences in public sportsserviceperformancethrough ANOVA; using factor analysis method to verify factors ofpublic sports service performance; investigatingthe impact of various factors on theperformance using regression analysis and constructed the associated regressionmodel. The most important findings are as follows:1.The concept and structural elements of public sports service performance.Through the literature research of public sports services concept and content, thepaperproposed the concept of public sports service performance. Then based on theconception of public sports serviceperformance, and the basic characteristics of publicsports serviceas well, this paper identified the structural elements of public sportsservice performance, including the scale of services, the quality of service,effectiveness and efficiency.2.Public sports service performance evaluation index. According to the conceptand structural elementsof public sports service performance, the study constructedatheoretical index of public sports service performance with4dimensions,the scale ofservices, the quality of service, effectiveness and efficiency, based on the perspectiveof public satisfaction.Using discrimination and correlation analysis,expert meetingsand other methods to empirical screen the indicators,a24-indicatorindex system ofpublic sports service performance is ultimately constituted.3.Public sports service performance evaluation and comparative analysis. Theprincipal component analysis isused for the actual evaluation, and the results showsthat: the public sports service performance comprehensive evaluation value is3.25,the scale of public sports services, quality of service, effectiveness and efficiency ofthe servicemeasurement values are3.02,3.17,3.78, and3.39. Overall, China’s publicsports service performance and the various dimensions’ public satisfaction levels arelow, andall in the middle level, which shows the public satisfaction on thegovernment to provide public sports service is low, and desideratesto be furtherimproved and enhanced. Variance analysis also showed that there is a statisticallysignificant differencein the area of public sports serviceperformance.4.Factor analysis of public sports service performance factors. Based onliterature review, public sports service performance’s five factors are proposed: public sports service capabilities, service spirit, organization management, receptorcharacteristics and governmentimage. The researcher verified the factors of publicsports service performanceusing exploratory factor analysis， and revealed thecorrelation between the influence factors and the measurements.5. Regression analysis of public sports service performancefactors. Setting theperformance of public sports service as the dependent variable，public sports servicecapabilities, service sprit, organization management, receptor characteristics andgovernment image as independent variables, and age, gender, residence time, regionaleconomic development and other factors as control variables, regression analysis isused to examine the impact levels of various factors on public sports serviceperformance and construct the associated regression model as well. The results showsthat five factors in decreasing order are“governmentimage”(0.879),“servicecapabilities”(0.846),“organization management”(0.796),“service spirit”(0.462) andthe “receptor characteristics”(0.146).6. Policy recommendations of public sports service performance optimized path.According to empirical results, as well as the advanced experience from domestic andoverseas,the optimized path is studiedand given inthe five dimensions, multiple drivemode, management system, service awareness, public participation mechanisms, anddistribution equality of resources.