Research On The Influence Of Female Channels Of Commercial Websites On Female Body Consumption

With the development of society and economy, material wealth becomes much richer. Asa result, consumption is the main character of social development in the present stage. Thus,the relationship between consumption and media gradually become the research focus ofrelative subjects, such as the television medium, broadcast medium, paper medium, andnetwork medium, etc. With advantages of the network medium and change of people’s usinghabit of the network, the network medium becomes the main research objective of scholars.Among the massive network media, commercial feminine websites are most closely related tofemale body consumption. However, there is little relative research on this aspect. The paperis based on the previous results and combined with philosophy, sociology and the consumerbehavior theory and other discipline theories to discuss and explore the connection betweenthe commercial feminine websites and female body consumption from an objective aspect,which has an important and realistic influence on the present China.Paper selected commercial websites female channel as the main object, which alsobelong to the business woman channel.The paper mainly falls into five chapters to discuss therelationship between female body consumption and commercial feminine channel. ChapterOne is introduction, consisting of the origin and significance of the selected subject, theresearch object and research method of this paper, presenting and making a summary of thepresent situation of female websites and feminine consumption and relative theories appliedin the paper. Chapter Two is an analysis of the connection of female channel and bodyconsumption. First of all, it explores the factors which influence female consumption fromfemale psychology. Furthermore, it makes a further analysis on the influence of commercialfemale channel to the construction of consumerism. Moreover, it analyses the main causes offemale identity consumerism. Finally, it makes a conclusion on relationship amongcommercial feminine networks, fashion and female consumers. Chapter Three is a specificcase. It discusses the guide of the female channel of commercial feminine websites to femalebody consumption. This part mainly selects the form contents of the Tencent fashion channel,NetEase woman channel, Sohu woman channel, Sina woman channel and the textual contentof the Tencent fashion channel to make an analysis through the method of textual analysis,which is the main focus of the whole paper. Chapter Four mainly analyses the reason the guide of the female channel of commercial feminine websites to female body consumptionand the influence of commercial female websites to the guide of female body consumption.Chapter Five mainly explores and discusses how the female consumption and commercialfemale websites reach an excellent interaction from the three aspects of media and audiencemanager perspective.