Research On The Promotion Of Mass Fitness Activities In Rural Areas Of Baoding Under The Background Of New Rural Construction

As early as in2005, the Communist Party of China explained the basic goal ofbuilding new socialist countryside in the Eleventh five-year plan. With theadvancement of new rural construction, the development of fitness cause in ruralareas attracts more and more attention. On the one hand, making the rural residents’spiritual life more rich and promoting fitness activities are necessary requirementsof socialist new rural construction. On the other hand, developing the mass fitnessactivities in rural areas is an important way to carry out the National HealthRegulations. Under the current condition, in response to the meaning of “Chinesedream”, developing the national fitness cause in rural areas is a significant measureto conform to the requirement of the times.Under the background of new rural construction, in order to promote thedevelopment of fitness activities in rural areas of Baoding, this thesis chooses therural areas of Baoding as the research object, applying the theory of sportssociology, science of sports communication and statistics as the theoreticalreference. At the same time, this study adopts the literature method, survey(including expert interviews and questionnaires), mathematical statistics and logicalanalysis to investigate and analyze the current situation of fitness activities in ruralareas of Baoding. This thesis also analyzes the junior civil servants’ attitudestowards promoting the fitness cause. Through the thorough analysis of ruralresidents’ satisfaction with the promotion of fitness activities, this studysummarizes the main factors limiting the development of fitness cause in ruralareas. In the end, this paper combines the characteristics of Baoding rural areaswith the promotion of fitness cause, exploring the modes of promoting fitnessactivities and propelling the fitness cause forward.According to the research, compared with the size of fitness cause in urbanareas, the size in the rural areas of Baoding is still small. The gender structure andage structure of the participants in rural areas is unbalanced; the content of fitness issimple; the fit-keeping sites and facilities still need further perfect; the leadership and organization mechanism is imperfect; the channel to introduce investment isnot multiple. For the residents living in rural areas, they did not know more aboutfitness activities and the participation awareness is weak. For the junior civilservants, they need to do more to strengthen the promotion.This study investigates the current situation of fitness cause in rural areas ofBaoding, and then summarizes the main factors limiting the promotion of fitnessactivities:(1) the existing of urban-rural dualistic economic structure makes thecertain gap between urban and rural areas still large, which leads to rural residents’low level of consumption in meeting the demand of fitness. At the same time, thesports construction funds are restricted by economic level, making the size of ruralfitness activities are somewhat limited;(2) due to the lower level of education andthe closed living environment, the rural residents did not understand moreknowledge about fitness, which leads to the weak awareness to participate in thepublic activities;(3) the rural areas are lack of specialized management institutionand the full-time cadres to be responsible for the organization and management.The lack of community sports instructors also became one of the main factorslimiting the promotion of fitness activities;(4) the source of financial support forrural fitness cause is simple and the development of rural fitness activities mainlyrely on government funding, which make the promotion of fitness activities moredifficult.According to the current situation of rural fitness in Baoding, this thesissummarizes the main factors limiting the fitness activities and combines withcharacteristics of Baoding rural sports to explore the strategies of promotion. Todevelop the rural fitness cause and encourage more rural residents to participate,this thesis put forwards three promotion modes.(1) adjusting measures to localconditions and developing the creative fitness programs with the localcharacteristics. That is to fully reveal the reputation of “champion city” and adoptthe characteristics of ancient city to develop the innovative and specialty programs;(2) building the fitness club in rural areas to promote the activities between villages.The promotion mode of league strengthens the relationship between villages. Besides, this promotion mode can expand the influence and appeal of fitnessactivities;(3) contacting with the local colleges and universities to establish the“college-rural area” model. This mode can provide more sports talents andresources for rural areas. Also colleges and universities can get more practiceopportunities. The preliminary exploration of the promotion modes providestheoretical references for the development of fitness cause in rural areas.