Research On University Visual Identity System Based On Brand And Culture

With the increasing emphasis on education and the degree of concern increasingnumber of institutions of higher education increases, the pressure of competition amongcolleges and universities shows gradually. To stand out in a number of colleges anduniversities that optimizing and improving the social status of students, the universityhas the image of building more and more attention to colleges and universities.Especially foreign and Hong Kong, Macao and Taiwan Universities "invasion", socompetition is more intense. Compared to overseas universities, colleges anduniversities in the country "brand" building shows slightly weak, mainly in the lack ofuniqueness of the image, similar phenomenon is serious, not a standardized design,landscaping and other degree not high. To solve these problems, we must make acomprehensive analysis of the entire visual image recognition system,to improve thedesign, to achieve the best results.Summary of past studies in this area, although research on university brand,university culture, the visual image of the university has been a lot, but they are a singlepoint of view, with some limitations. Create and maintain the image of the university isthe need to develop multi-factor interactions result, a comprehensive unified whole inorder to improve the coordination of the construction of universities, prominentpersonality traits. This paper is from the visual, auditory, factory, three dimensions ofthe image of university multi-level analysis, and the Confucius Institute as an objectimage design, conduct detailed instructions, perfect demonstration. Using acombination of mathematical reasoning in the whole process, with digital certificates,clear and intuitive arguments sufficiently real and convincing.