The Development Research Of Sports Goods Manufacturing Industry In Shandong Province

Sports industry as a sunrise industry, has attracted worldwide attention, andgradually become one of the standards to measure a country’s comprehensive strength andinfluence. Ineconomic consumption, solving the employmentpopulation, enhancing theoverall national strength is more obvious. In China, in the history of the development ofsports industry, the development of sports goods manufacturing industry is an importantpart of sports industry. Therefore, research on the development of Chinese sportinggoods manufacturing industry, understand the basic situation of theindustry, for there is agreat theoretical and practical significance to improve the industrial competitive advantage.This paper mainly uses the literature method, questionnaire survey method,fieldsurvey method, logical analysis method, this4methods, on the current situation of sportsgoods manufacturing industry in Shandong provincewere analyzed, directionandCountermeasures Based on the results of the analysis, and aims to providea theoreticalbasis for the development of Shandong province sports goodsmanufacturing industry, toprovide help for the sports goods manufacturing industry in Shandong Province in thefuture better, faster, more scientific and sustainable development.This paper chooses Zibo, Jining, Weihai, Qingdao, Dezhou and other regions of the20representative enterprises as the object of study, and obtained the following results: foundthe problem through consulting and collecting data about the number of Shandong provincesports goods manufacturingenterprises, distribution area, export, production and talentstructure and so on some of that,, the following conclusions: first, in Shandong Province, itis definitely the place: population advantage regional advantages, the potential ability toattract capital.The inadequacies of the sports goods manufacturing industry in Shandongprovince includes:1, sports supplies the development cycle is short, the technical content isnot high, the research of less investment, product standard rate is low, the lack of humanresources2, a serious lack of brand awareness, low share3, advertisement propaganda, thebreadth and depth of4, a serious shortage of production of small scale enterprises,industrialconcentration is low, the structure of the industry chain is not complete.In view of the above problems, puts forward the following suggestions:1,thegovernment strengthen the support2, play the functions of Sports Federation3, exert their own advantages, improve the competitionadvantage4, strengthen the integration ofresources, play to complementary advantages5, seize the opportunity, to expand theirstrength...