| Since reform and open to the outside world, especially after carryingout economic reform, China’s sports economy has been rapid development.Although compared with developed countries, China’s sports industry isstill at an early stage, but it has broad prospects and belonged to thecolumns of the sunrise industry. The rapid pace of development and broadprospects decided the sports industry in China has just started. However,at this stage of development, the role of sports culture on the developmentof China’s sports industry is worthy of our study and attention.Sports culture as a social and cultural phenomenon, has been widelyrecognized. Development of sports culture has a long history, with thechanges in human society evolves. With the development of modern society,sports culture and sports industry influence each other, promote eachother, building a harmonious society and realize the modernization andinternationalization of the important content.In addition, the sports industry and sports culture economic attributesand cultural attributes, meet people in the physical, mental,psychological needs, in the development process, but also inevitable forpeople’s consumption values, ideas, behavioral and psychological bringaffected. Physical Culture and Sports industry work together to form apeople’s recognition of the values of sport in the dialecticalrelationship between subject and object, between the sports culture andsports industry influence each other. Sports industry through a seriesof meaningful, purposeful business operations, and continuously enrichthe connotation of sports culture. Meanwhile, the sports culture andconstantly releasing active "cultural factor", the role of sportsindustry, sports industry to influence the dynamic development. Thus, inthe development of sports industry, sports and cultural positioning mustbe clear, and the sports industry to achieve the best combination of sportsculture in order to achieve maximum economic and social benefits of theideal state.By analyzing the development of sports culture and the sports industryat home and abroad, This article analysis on the construction of sports culture role in the development of China’s sports industry based bothpositive and negative on the development status of China’s sports cultureto promote the role of the development of China’s sports industryconstraints on the development of China’s sports industry and sportsculture construction. Finally, based on the above analysis demonstratedthe article tries to put forward countermeasures for the construction ofsports culture to promote the development of China’s sports industry: tomobilize the enthusiasm of the community for the construction of sportsculture, and strengthen the people’s understanding of the importance ofsports culture construction, and expand international sports and culturalexchanges and cooperation. |
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