The Characteristics And Current Situation Of The Development Of Sports TV Media Research In China

In recent years, with the rapid development of China’s economy, sports, culture, andsports and media combined with increasingly tight, especially in sports and TV two-waypull, another impact. TV intervention accelerated the process of China’s sports industry,resulting in growth from the edge of pure sports and entertainment industries athletics as apotential infinite subjectivity industry. The rapid development of China’s sports televisionmedia play for our television media and sports industry’s role in promoting development,but also for the majority of TV viewers enrich the spiritual life must become an integralpart of people’s lives. The advent of the new media era can not be reckoned with in today’ssocial significance. With real-time updates of new media, hyperlinks, search, personalizedcustomization diverse functions, which are sports television media do not have. The rapiddevelopment of Internet and other new media, the sports television media more and morepressure is applied, but the lack of reporting from tournaments rights and norms relatedlaws and regulations, making it a bit confusing news reports, lack of authority andauthenticity, and technology development is not yet mature, the network’s high-definition,rich, fast, interactive advantages have not yet fully implemented in Sports Communication.New media involved in sports information dissemination, on the one hand, thedissemination of information to make sport more convenient, fast，open, transparent,andfurther digestion of the space-time barrier and restrictions,the audience can get sportsinformation from around the world in the shortest possible time, so that the spread ofsports Entertainment features more prominent, the market competition is more intensesports communication； on the other hand, the involvement of new media sportscommunication also increasingly apparent negative effect, because it involves new medialaws are not perfect, everyone can participate in sports information publish the traditional“gatekeeper” role weakened, in the multi-angle, multi-level providing sports information,will inevitably produce vulgar, false information and other negative effects, resulting in adverse social impact. With the rapid development of new media, television media tosports development have some impact, so that the sports television media can play a verygood performance, features, impact and effect. Chinese sports media development today,together with the relevant parties to build around a set of event resources, media resources,sponsorship resources, resources in one of the media audience sports industry chain thisfundamental objective, the implementation separation of manufacture and broadcast，company operation, deepening media coverage of sports business and establish sportsmedia cartel, to achieve cross-media, all media, group development, will be the generaltrend of media reform and development. History and research status of sports TV media,not only grasp the law of development of sports TV media, accelerate the industrializationprocess of China’s TV media is of great significance, but also beneficial to further expandthe sports industry and the expansion of the scale, especially in domestic competitions thepromotion and development of television rights. Through a lot of literature, collect data,expert interviews and other research methods, features and value of the significance ofsports TV media launched a detailed discussion, prompting Sports TV media can betterplay its role in society and the majority of the audience for the service.