| With the popularization and development of modern information technology,media information has become an important window for everyone to understand the world.Especially in the context of mobile Internet era,media platforms represented by Douyin,Kuaishou,Weibo and Toutiao have been integrated into every aspect of public life due to their dissemination speed and convenient usage scenarios.Middle school students,as the"trend makers" in the information age,are always keen on paying attention to new things on media platforms,including all kinds of sports media information.However,due to their immature thinking,they are more susceptible to the influence of external information.With the increasing scope and depth of external influences,how to guide the media information to give full play to the positive influence on middle school students’ sports behavior has become a key topic in the field of sports.In this study,students from five public full-time schools,namely Suzhou Zhenhua Middle School,Suzhou Foreign Language School,Suzhou Middle School Park School,Suzhou Pingjiang Middle School and Suzhou Lida Middle School,were selected as the survey objects.The collected survey data are summarized and sorted through the method of literature materials,questionnaire survey,mathematical statistics and logical analysis,and then the related issues related to the impact of sports media on middle school students’ sports behavior are analyzed.The results are as follows:(1)Sports media is an important window and carrier for teenagers to understand and participate in physical exercise.Especially in the era of mobile Internet,sports media content on various mobile apps and Internet platforms is leading the trend of exercise among middle school students,and has become the second physical education class for many students.(2)The frequency and duration of receiving and browsing sports media information of middle school students in Suzhou are at a high level,and most students take watching sports media information as an important way to adjust their after-school life.Especially in the developed areas represented by Suzhou,watching sports media information has become an extremely important part of middle school students’ sports life.(3)Sports media information has a profound impact on the sports cognition and concept of Suzhou middle school students,including sports interest,sports attitude,sports motivation,and sports values,etc.(4)After often receiving and browsing sports media information,the change of explicit sports behavior of middle school students in Suzhou is more obvious.The frequency,intensity,organization form,sports skill performance and sports consumption behavior of physical exercise have been significantly and positively affected.(5)For middle school students,receiving and browsing sports media information has positive and negative effects.On the one hand,it can improve the middle school students’cognition and participation in sports and promote the positive and healthy development of middle school students’ sports concept and sports behavior.On the other hand,all kinds of negative sports contents will affect the formation of middle school students’ sports values,and even encourage middle school students to imitate the negative sports behaviors in sports media. |
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