Research On Information Supply And Demand Of Internet-based Government Public Fitness Service Website

This essay is using literature, interviews, case analysis, qualitative research data analysis, quantitative surveys and comparative analysis. On the basis of theoretical research, I learned the main significance of the supply-demand balance for public service and related concept of public fitness information services. For example, after comparative analysis between domestic and foreign government public service website, it summarized the basic content of the existing government public fitness service website. Base on Internet-information environment and the public fitness service system, I openly collected the needs of public fitness information service and did the qualitative analysis for the results gathered through qualitative analysis software Nvivo10.0, and have initial summarized of the need’s structure diagram. Using the users’behavior of their network information selection of the supply and demand information theory, I put the qualitative research results into quantitative research methods to design an enclosed needs questionnaire, and the results were analyzed to get the specific needs of the Internet-based public fitness information services. Combined with site-built rules, regular pattern of the information users used and supply and demand analysis, it provide theoretical and practical reference for the government to build public fitness information service portal, and improve government public fitness information service supply performance.This research have shown that:1In short, considering the effective allocation of public fitness information service resources must be combined with the actual needs of the users, in order to better achieve the functions government services the masses.2, With the conclusion from the qualitative analysis of materials gathered for opened public fitness information service needs, public fitness information service needs including information needs of fitness activities, information needs of fitness guide service, information of health knowledge, information needs of health news, information of fitness venues and facilities for fitness activities, information of physical surveillance information needs the six categories, each constitute their own tree construction.3, Government public fitness service portal website using information resource center to provide information services by "top-down" mode. Merely on an official level did not fully understand the specific needs of users, there is a certain contradiction between supply and demand.4, with Web2.0technology platform centered relationship, it combines with the facts of supply and demand, enhances organizational of resources, provides targeted multi-channel services, reforms of government portal website and provides more effective public fitness information service.