Research On The Supply And Demand Of Public Sports Services In Sports Parks

The demand for fitness among the masses has become increasingly strong,but the problems of limited fitness venues and high consumption have always accompanied their sports behavior.Building low-cost,high-level,high-quality,cross city,cross urban-rural,and cross regional venue spaces has become a trend.Parks serve as breathing spaces for cities,while sports parks serve as breathing spaces for mass sports participation.How can the accessibility and convenience of mass fitness be achieved through sports parks? Can the "last hundred meters" of national fitness sprint through sports parks?In response to these problems,this paper investigated the sports parks in six cities of Henan Province(Zhengzhou,Kaifeng,Luoyang,Anyang,Nanyang,Zhoukou)through literature review,interviews,questionnaires,and mathematical statistics,Identify supply and demand issues and propose countermeasures and suggestions.Research conclusion:(1)Insufficient total amount: The total supply of public sports services in sports parks is insufficient.At present,the distribution area of sports parks in Henan Province is not complete enough and the quantity is unbalanced;The types of sports parks in Henan Province are mainly Fitness trail,bicycle lanes,square spaces,and less indoor stadiums;Traditional project organizations are the main focus in sports parks in Henan Province,while the supply of small ball organizations is relatively low;Currently,only 4 sports parks in six cities in Henan Province provide physical fitness monitoring services to citizens;Only 17.6% provided sports guidance services;The combination of traditional methods and internet promotion is the main promotion method at present;The number of ball games and Tai Chi martial arts events held in sports parks is relatively small.(2)Supply and demand mismatch: The supply and demand content of public sports services in sports parks is mismatched.At present,after achieving basic services,public sports services in sports parks in Henan Province are unable to achieve recycling due to their single function and the high cost borne by the supply department for the long-term supply of venue facilities.The design and construction of such supplies have not fully considered the actual needs of residents.Currently,citizens have a high demand for the number of venues,venue types,and free services in public places,resulting in a mismatch between supply and demand.(3)Low efficiency and low quality: The supply of public sports services in sports parks is inefficient and of low quality.At present,problems such as single sports venue facilities,insufficient utilization rate,rudimentary venue facilities,and a shortage of indoor venues are constantly emerging,leading to prominent issues of low efficiency and quality.Countermeasure suggestions:(1)Improve the participation of various social entities and ensure the accuracy of supply decision-making.Enhance the interaction and trust between supply and demand entities,improve the efficiency of supply and demand matching,increase market vitality and flexibility,and establish complete security measures.(2)Exploring developmental research and the "five step approach" to stimulate the endogenous motivation of the masses.In terms of demand,we should strengthen education and training on the concept of "cultivating sports",promote information symmetry,and balance supply and demand.(3)Use Big data technology to accurately identify needs.Use Internet,cloud computing,Big data and other technologies to accurately identify demand preferences and determine supply based on demand.