| Soccer Fan News was formally found by Tianjin Daily in1985.It is also the first professional sports newspaper in Tianjin. In the course of its development, Soccer Fan News had occupied an important position in the history of sports newspapers. There was also a statement that "the south has Soccer News,the north has Soccer Fan News". But later, Soccer Fan News has fallen in trouble, due to the influence of several internal and external factors. Nowadays, Soccer Fan News is in a positive adjustment stage to-change its unfavorable situationThis paper uses the method of document analysis, content analysis, expert interviews and historical research, analyses the historical changes and affecting factors of Soccer Fan News from1985to2013. According to the development trend and living environment of the Soccer Fan News, this paper divides the development history of this newspaper into three periods:creation and beginning period (1985-1993), rapidly growing period (1993-2002), lurching and breakthrough period (2003-2013).During1985to1993, the identity of Soccer Fan News’communicator was diverse. With the national sports development as the main report content, Soccer Fan News attached importance to the report of national football team and international football competitions. It maintained close contact with soccer fans and other audience. It has made its own contribution to the promotion of the Chinese football reform and fans quality training. Meanwhile, Soccer Fan News started its own brand across the country rapidly with its objective and simple reporting style.The time from1994to2002is Soccer Fan News’rapidly growing period. In this period, Soccer Fan News still focus on the national soccer team, paying attention to the progress of Chinese Football League and national football team’s journey to the17th World Cup. It strengthened the systemic and planning of its reports. With the development of Tianjin sports, the news of Tianjin sports and Tianjin TEDA Football Club has increased in the content of Soccer Fan News. At that time, Soccer Fan News has been assaulted by Sports Weekly, a rising starAfter the17th World Cup, Soccer Fan News entered to bottleneck, with the attack of Chinese football’s slump and new media. It regulated its report strategy to confront with the competition situation. To conform to the entertaining trend of the sports coverage, Soccer Fan News also attempted to entertainment strategy and expanded its reports project to all sports. Moreover, Soccer Fan News added the reports of Tianjin’s sports to its reports contents to highlight its regional characteristics.After all the analysis, I believe that the historical changes of Soccer Fan News has closely related to national sports development and local sports development. The reason why Soccer Fan News can develop up to now-is that Tianjin sports has been developed and Tianjin Daily Newspaper Group gave it strong supports. However, in the process of its rapid development, Soccer Fan News also faces some difficulties. Only when it changed the unfavorable situation, Soccer Fan News could go better and farther. |
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