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In The Past Five Years, China Sports News Has Studied The Coverage Of China's Sports Industry

Posted on:2018-03-22Degree:MasterType:Thesis
Country:ChinaCandidate:J LiuFull Text:PDF
GTID:2357330533965686Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
Sports industry is a sunrise industry.Although China's sports industry started late,but the development is very fast,the field of the industry continues to expand,the scale of development is also expanding,the quality of the industry has improved,the industry has increased significantly.Compared with other industries,the overall scale of sports industry is not very large,but in the development of socialist market economy,it has formed a unique industrial category.Along with China's economic development and social progress,the development of the sports industry is conducive to improve the physical quality of the Chinese nation and the level of health,to satisfy the people's various sports demand,protect and improve people's livelihood,is conducive to the expansion of domestic demand and increase employment,foster new economic growth points,to carry forward the national spirit,enhance national cohesion and cultural competitiveness,is to realize the inevitable requirement of "China dream".In recent years,the state has developed a variety of policies to promote the development of the sports industry,but also the development of the sports industry to a new height of national strategy.As one of the oldest of the mass media,plays a particularly important role in the process of newspaper to promote the development of sports industry in China,and in the promotion of sports related policies,laws China party and government,so that readers understand sports in China socialist modernization in the position and role of knowledge development strategy China,sports,promote the sports development with remarkable results.But at the same time,there are many problems,such as the imbalance of the report content,the lack of some functions,the alienation of sports communication and so on.How to avoid newspaper,to play a more active role in the development of the sports industry,is a problem worth pondering.In this paper,using the method of literature,mathematical statistics,logic analysis,case analysis,text analysis,through the analysis of the period from 2011 to2015 "China sports newspaper" on the sports industry report data,understand theimpact of the newspaper produced in the field,and the newspaper research countermeasures to further promote the development of the sports industry.This article is divided into six parts.The first part,the selected topic background and significance,is introduced in this paper,the research mentality,the thesis framework and innovation point;The second part,to the experts and scholars at home and abroad,the relevant departments and research institutes on newspapers and sports industry related research theory is summarized;The third part,five years China dello sport reported condition of the sports industry has studied the data statistics and analysis;The fourth part,summarized the newspaper in the spread of sports industry work problems and cause analysis;The fifth part,puts forward the newspaper further effective way to promote the development of sports industry.In the sixth part,the conclusion summarizes the research results,and points out that in the study of deficiencies and future research prospects.
Keywords/Search Tags:newspaper, sports industry, sports communication, mass media
PDF Full Text Request
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