The Research On Ideological And Political Education Function Of The We Media And Its Optimization

With the continuous development of Internet technology, based on Web3.0technology is applied, the We Media is booming, the human race has entered an era of the We media. Since the We Media produce, which make the netizens involved, it is widely used in every field of social, at the same time to obtain the consistent favour of college students, for college students access to information and communication provides an important platform. Under this trend, the We Media as one of the most development potential of the emerging media, ideological and political education workers should be as the ideological and political education is an important tool and means, strive to explore its application in the function of the ideological and political education in colleges and universities. This not only conforms to the actual situation of the current college students, adapt to the need of society, but also can meet the demand for the development of ideological and political education to a higher level.Based on this background, this article refer to the ideological and political education and communication of relevant books and research results, combined with the characteristics and functions of the We Media, to try to search the We Media applied to the present situation of the ideological and political education in colleges and universities, summary from the We Media in ideological and political education in colleges and universities should have four main function, ideological orientation respectively, interactive education, public opinion rendering functions, supervision and feedback function. And through the questionnaire survey, in-depth college students, to understand the We Media in the function of ideological and political education in colleges and universities there are still scattered content and value orientation is unknown, the We Media used in college students’ subjectivity is not strong, the ideological and political educators in colleges and universities on the use of the We Media effect is not good, poor regulation of university management system for the We Media, and points out the specific reasons for such problems both from the We Media, namely the information is too redundant and fragmentation, the We Media has excessive dependence on college students’ self-control and not easy to identify force educators on the control and guidance of the We Media attention is not enough, for the We Media supervision system in colleges and universities still need to improve, and a series of factors, and then put forward to guide the We Media content, strengthen the function of ideological orientation; Improve students’ comprehensive quality, optimize the rendering function of public opinion; To strengthen the We Media team construction, strengthen the interactive education function; Perfect the university We media supervision system, supervision and feedback functions and a series of corresponding countermeasures..In this article, through analyzing the connotation of the extension from the We Media, and sums up the features and functions of the We Media, to explore the We Media and the relationship between the ideological and political education, the We media in ideological and political education in colleges and universities is analyzed on the present situation and reasons of the lack of function, leads to the We Media in the optimization countermeasures of the ideological and political education in colleges and universities. Mainly divided into the following several parts:The introduction, the focus in this paper, the significance of topics, the related research both at home and abroad, thesis research ideas and methods, as well as the paper innovation points.The first chapter overview for the We Media. By defining the connotation of the extension, the We Media in this paper, the general situation of the development from the We Media, the analysis of the characteristics and functions of the We Media itself.In the second chapter for the We Media function of the ideological and political education in colleges and universities. Summarized from the We Media and the relation of the ideological and political education, analyses the We Media in the ideological and political education and the feasibility and the necessity of the We Media in due and value of the ideological and political education in colleges and universities.The third chapter for the We Media in ideological and political education in colleges and universities the status and reasons of the lack of functional analysis. Through questionnaire survey, combined with the characteristics and function of the We Media, summarized from the We Media in ideological and political education function, and the deficiency analysis of the cause.The fourth chapter for the We Media in ideological and political education in colleges and universities function optimization countermeasures and Suggestions. For the We Media is applied to the problems existing in the ideological and political education, actively explore the method of display from the We Media function, and puts forward corresponding countermeasures and Suggestions.