Study On The Function Of Ideological And Political Education Of Campus Media, Cases Based On Some Colleges And Universities In Chongqing City

As an important way for university students having access to information, an important power in the construction of campus culture and the importance Carrier of ideological and political education, campus media plays an significant role in disseminating advanced ideas and culture, creating good atmosphere for public opinion and education environment and cultivating correct world outlook, values, and good political quality. However, affected by many factors, the influence of campus media is confronting serious challenges and its function needs to be strengthened and improved.According to the questionnaire of 600 students and 10 full-time teachers who are in charge of campus media in ten university in the main city of Chongqing and the interviews to some students, and the initial grasp of basic condition of campus media's function in ideological and political education , combined with statistical data and information and the further analysis ,this paper argues that in recent years the campus media has made some achievements in its own construction and the functioning of ideological and political education, but it also have some issues in understanding, management and feedback. Based on the analyses of the influence of the campus media in ideological and political Education, the author proposes the principles and major strategies that the campus media should obey in its Ideological and Political Education process in order to provide feasible reference to the construction and Functioning of campus media.