The Reserche Of The Train Of Custermer Managers In Commercial Banks Of Shanxi

Since entering the new century, with joining WTO and the reform of the financialsystem steady progress, the Chinese banking industry especially commercial financialinstitutions has been rapid development, strong support for the healthy development ofChina’s economic and social development and the capital market. Since2010, facing astrong invasion of the influence of economic globalization and financial liberalizationand the impact of foreign banks, China’s various types of commercial banks to changethe management mechanism, the innovation of financial marketing, vigorouslyimplement the customer manager system, in order to remain invincible in the fiercefinancial competition. Former World Bank senior vice president, famous economist inChina, honorary director of Chinese Economic Research Center of Peking Universityprofessor Yifu Lin pointed out in2013to attend the Boao forum for Asia financialinnovation forum,"in the development of modern financial industry and the competition,the commercial bank customer through the comprehensive quality of science is not onlythe key factor which influences and restricts the development of the business offinancial institutions at the same time, an important starting point is to build the corecompetitiveness of banks". As everyone knows, in the modern commercial bankoperations, customer manager is the bridge and link between the customer and the bankeffective link, is the commercial banks to expand business scope, the important carrierto maintain customer relationships, to carry out financial innovation. However, due tovarious reasons, China’s commercial banks especially the implementation customermanager system model oflocal commercial banks still have many problems, especiallythe customer manager of business quality, occupation ethics, financial services andcustomer relationship management needs to be improved, this article is based on thisbackground, the system research of Shanxi Province commercial bank customermanager training.This paper studies to enhance the scientific, systematic and Countermeasuresof building, in this research insists on proposed the question, analysis and solving the problem of "three steps" research paradigm, through survey analysis,statistical analysis and comparison with several case analysis, comprehensive use of finance, human resources management, enterprise management, project management,statistics and many other disciplines of knowledge, by analysing, comparing and usi ng for reference the training of customer managers in commercial banks of our country, connected with the situation of Shanxi, the author puts forward syste matically the optimized strategies on how to train customer managers in Shanxi. In this thesis, the author has given out350questionnaires by the way of giving them out on spot or posting and has received345in which337are efficient. By analysing these questionnaires, themain problems existing now for customer managers lie in their poor professionalskills, improper communication skills, poor service capability, poor adaptability for responding to complaints, etc. The main causes of these problems are imperfecttraining system, lack of full-time training management, ageing training methodsand unreasonable statistics for training demands. In this thesis, on account of thoseproblems, the author has issued some solutions who contains that during the training, we should focus on the integrity and the coherence, avoid rigid training and increase the development of training. While in the concept of training, we should update the ideas and examine the training of customer managers from a strategic review. In the same time, innovating the forms of training, implementing the training in levels and providing some reasonable proposals who integrate theory with practice after training are demanded.